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开 本: 16开纸 张: 胶版纸包 装: 精装是否套装: 否国际标准书号ISBN: 9781400050840
Confronting Reality will change the way you think about and
run your business. It is the first book that shows how to connect
the big picture of the new era of business with the nitty-gritty of
what to do about it. Through a completely new way to understand and
use the business model as the primary tool for confronting
reality—a breakthrough that will become the management innovation
of this decade—you’ll know sooner rather than later whether your
fundamental business premise is under assault, where your best
opportunities lie, what you should change and what you should leave
alone, and how to realistically plan the future of your
business.
The fundamentals of how a business makes money are being rapidly
and permanently altered by sweeping structural changes. With their
extraordinary depth and breadth of experience, Larry Bossidy and
Ram Charan are the ideal guides for everyone—entrepreneur,
mid-level manager, or CEO—about what is to be done so you can get
things right in this challenging, radically changed world. They
start by showing you how to understand the most fundamental element
of any business: whether you can realistically make the money you
hope to in the game you’re playing.
Bossidy and Charan show how to use the business model to develop
a robust, reality-based process for thinking about the speci?cs of
your business in a holistic way. They show how to tie together the
financial targets you must meet, the external realities you face,
and internal activities such as strategy development, operating
tactics, and selection and development of people.
Through the lens of the business model, as well as the skillful
use of initiatives and development of people with the right
leadership characteristics, you’ll see how Robert Nardelli at Home
Depot, Jim McNerney at 3M, Dick Harrington at the Thomson
Corporation, Michael Wisbrun at KLM, Joseph Tucci at EMC, and John
Chambers at Cisco confronted reality. Whether they faced crisis or
opportunity, all made the right kinds of changes through a
combination of business savvy (the art of understanding the
fundamentals driving a business) and business model thinking.
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