1001 Ideas to Create Retail Excitement(ISBN=) 英文原版

　　In a new, completely revised and updated edition of his 1999
classic 1001 Ideas to Create Retail Excitement, public
relations and marketing guru Edgar Falk shows small, medium, and
large business owners how to make the most of retail opportunities
in any economic environment, and teaches all business owners how to
think big in the face of growing competition and consumer
insecurity.
　　In our ever-changing economy, Falk’s strategies are an absolute
necessity for survival and success. Here, he offers a veritable
encyclopedia of practical suggestions that show small- to
medium-sized retailers how to attract new customers, then goes on
to offer solid, time-tested advice on how to keep them coming back,
over and over again. From proven-successful ideas for eye-catching
window displays, in-store promotions, and special events to tested
strategies for market research and publicity, this guide provides
everything the small business owner needs to become more aggressive
and effective in pulling in customers and fending off
competition.

　　Edgar A. Falk is a marketing and public relations veteran,
with more than 30 years’ experience with such firms as BBD&O
and N.W. Ayer, serving clients such as GE, AT&T, and Sharp
Electronics. The recipient of five Silver Anvils from the PR
Society of America, and the author of numerous articles on
advertising and public relations, Mr. Falk now operates his own
agency.