ONE TO ONE MANAGER, THE(ISBN=) 英文原版

　　In The One to One Manager, visionary authors Don Peppers and
Martha Rogers, Ph.D., go behind the scenes to report on the
challenges and solutions discovered by managers leading 1 to 1
efforts at organizations such as Xerox, General Electric, Oracle,
First Union, Hewlett-Packard, USAA, Levi Strauss, and British
Airways. Filled with in-depth interviews with executives on the
front lines of the 1 to 1 revolution, and based on more than two
dozen case histories from companies around the world, The One to
One Manager examines the actual day-to-day issues involved in
setting and running 1 to 1 initiatives.
　　The One to One Manager introduces readers to the groundbreakers,
the pathfinders, and the explorers of a vast and rapidly expanding
new universe of customer-focused business strategies. Among the
fascinating pioneers profiled in this book, you will meet:
　　-General Robert McDermott, the visionary leader who transformed
USAA from an insurance firm mired in paperwork into an IT-savvy
financial institution dedicated to meeting customer needs at warp
speed
　　-Richard Vague, the CEO of First USA, champion of the “trusted
agent” model for building lifelong customer relationships
　　-Nina Smith, a Xerox marketing executive blazing a trail through
a forest of competing sales and distribution channels
　　-Royal Bank of Canada’s Anne Lockie, who melds her knowledge of
technology with a keen awareness of human nature to create 1 to 1
relationships with millions of customers
　　-Bruce Varner, a Texas fire chief who trains his fire fighters to
treat local citizens as valued customers
　　These early adopters, scouts, and risk takers offer managers and
executives invaluable lessons in their efforts to map a new
business universe in which organizations and enterprises organize
around customer needs. It is a universe in which companies compete
at extreme velocity, racing to devise strategies that will lock in
customer loyalty, raise profits, and avoid the trap of
commoditization. A virtual roadmap to the business world of the
future, The One to One Manager is the book executives and managers
the world over have been waiting for.

　　DON PEPPERS, formerly the CEO of a top-twenty
direct marketing agency, is a partner at the management and
consulting firm Marketing 1 to1Peppers and Rogers. MARTHA
ROGERS, Ph.D., also a partner at Marketing 1 to 1, is a
professor at the Fuqua School of Business at Duke, and a member of
the Dean’s Advisory Council at Indiana University. They are the
coauthors of the business classics Enterprise One to One and
The One to One Future

　　Critical Acclaim for Don Peppers and Martha Rogers:
　　Enterprise One to One:
　　”Five stars!”
　　–The Wall Street Journal
　　”First to map the uncharted new world of interactive business.
Use it to unlock the immense potential value of your
customers.”
　　–Scott Cook, Chairman of the Board, Intuit
　　”Exceptional. We’re basing our strategic planning on these
principles.”
　　–Larry Rosenberger, President and CEO, Fair, Isaac
　　”Look no further…a practical business model for operating in an
online interactive world.”
　　–Martin Nisenholtz, President, New York Times Electronic Media
Company
　　”Destined to become the business field guide for the twenty-first
century.”
　　–Jim Kouzes, Chairman and CEO, TPG (Tom Peters Group) Learning
Systems, and coauthor of The Leadership Challenge
　　The One to One Future:
　　”Book of the year.”
　　–Tom Peters
　　”Peters was wrong. This is not the book of the year. It’s not
even the book of the decade. It’s one of the two or three most
important business books ever written.”
　　–George Gendron, Inc. magazine
　　”Unusual insight into how marketers can serve each other and
every consumer.”
　　–Regis McKenna, author, consultant, Regis McKenna, Inc.
　　”A unique perspective on the fundamental structural changes that
technology is already bringing to the real world of business
competition.”
　　–Esther Dyson, author, President, EDventure Holdings