描述
开 本: 16开纸 张: 胶版纸包 装: 平装-胶订是否套装: 否国际标准书号ISBN: 9787564149000
内容简介
《实用商务英语写作(附光盘)》紧密围绕商务活动的具体内容，按主题进行分类，讲解了求职、公司内部文件、社交信函、商务函电、公司宣传材料、商业报告、合同、问卷调查表和图表等的义体特征及撰写要求，并通过大量的范文帮助学习者理解掌握，体现了实用性、专业性、阶梯性的有机统一。本书适用于“应用型本科院校”的学生，也可供高职高专及从事外经贸的人士使用。
目 录
Unit 1 Overview of Business English Writing
Lesson 1 Writing Principles
Lesson 2 Features of Business Writing
Lesson 3 Writing Process
Unit 2 Job Application
Lesson 1 Resume
Lesson 2 Letter of Application
Lesson 3 Letter of Recommendation
Unit 3 Intra-corporate Documents ( I )
Lesson 1 Notice
Lesson 2 Memo
Unit 4 Intra-corporate Documents ( II )
Lesson 1 Meeting Agenda
Lesson 2 Meeting Minutes
Unit 5 Social Correspondence ( I )
Lesson 1 Invitation
Lesson 2 Certificate
Unit 6 Social Correspondence ( II )
Lesson 1 Letter of Congratulation
Lesson 2 Letter of Thanks
Lesson 3 Letter of Complaint
Lesson 4 Letter of Apology
Unit 7 Business Correspondence
Lesson 1 Introduction
Lesson 2 Layout of Business Correspondence
Lesson 3 Format of Business Correspondence
Lesson 4 Common Business Correspondence
Unit 8 Publicity Materials
Lesson 1 Press Release
Lesson 2 Advertisement
Unit 9 Business Reports
Lesson 1 Introduction
Lesson 2 Categorization of Business Reports
Lesson 3 Layout of Business Reports
Lesson 4 Sample Reports
Lesson 5 Several Common Reports
Unit 10 Business Proposal
Lesson 1 Introduction
Lesson 2 Layout of Business Proposal
Lesson 3 Sample Proposals
Unit 11 Business Contracts
Lesson 1 Introduction
Lesson 2 Layout of Business Contracts
Lesson 3 Language Features of Business Contracts
Lesson 4 Sample Business Contracts
Unit 12 Questionnaire
Lesson 1 Introduction
Lesson 2 Writing Principles
Lesson 3 Sample Questionnaires
Unit 13 Graph and Chart
Lesson 1 Introduction
Lesson 2 Categorization of Graphs and Charts
Lesson 3 Samples of Graphs and Charts
主要参考文献
Lesson 1 Writing Principles
Lesson 2 Features of Business Writing
Lesson 3 Writing Process
Unit 2 Job Application
Lesson 1 Resume
Lesson 2 Letter of Application
Lesson 3 Letter of Recommendation
Unit 3 Intra-corporate Documents ( I )
Lesson 1 Notice
Lesson 2 Memo
Unit 4 Intra-corporate Documents ( II )
Lesson 1 Meeting Agenda
Lesson 2 Meeting Minutes
Unit 5 Social Correspondence ( I )
Lesson 1 Invitation
Lesson 2 Certificate
Unit 6 Social Correspondence ( II )
Lesson 1 Letter of Congratulation
Lesson 2 Letter of Thanks
Lesson 3 Letter of Complaint
Lesson 4 Letter of Apology
Unit 7 Business Correspondence
Lesson 1 Introduction
Lesson 2 Layout of Business Correspondence
Lesson 3 Format of Business Correspondence
Lesson 4 Common Business Correspondence
Unit 8 Publicity Materials
Lesson 1 Press Release
Lesson 2 Advertisement
Unit 9 Business Reports
Lesson 1 Introduction
Lesson 2 Categorization of Business Reports
Lesson 3 Layout of Business Reports
Lesson 4 Sample Reports
Lesson 5 Several Common Reports
Unit 10 Business Proposal
Lesson 1 Introduction
Lesson 2 Layout of Business Proposal
Lesson 3 Sample Proposals
Unit 11 Business Contracts
Lesson 1 Introduction
Lesson 2 Layout of Business Contracts
Lesson 3 Language Features of Business Contracts
Lesson 4 Sample Business Contracts
Unit 12 Questionnaire
Lesson 1 Introduction
Lesson 2 Writing Principles
Lesson 3 Sample Questionnaires
Unit 13 Graph and Chart
Lesson 1 Introduction
Lesson 2 Categorization of Graphs and Charts
Lesson 3 Samples of Graphs and Charts
主要参考文献
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