描述
开 本: 32开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9781560989769
In See America First, Marguerite Shaffer chronicles the birth
of modern American tourism between 1880 and 1940, linking tourism
to the simultaneous growth of national transportation systems,
print media, a national market, and a middle class with money and
time to spend on leisure. Focusing on the See America First slogan
and idea employed at different times by railroads, guidebook
publishers, Western boosters, and Good Roads advocates, she
describes both the modern marketing strategies used to promote
tourism and the messages of patriotism and loyalty embedded in the
tourist experience. She shows how tourists as consumers
participated in the search for a national identity that could
assuage their anxieties about American society and culture.
Generously illustrated with images from advertisements,
guidebooks, and travelogues, See America First demonstrates that
the promotion of tourist landscapes and the consumption of tourist
experiences were central to the development of an American
identity.
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