描述
开 本: 16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9781560989202
From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware
has become an icon of suburban living. Tracing the fortunes of Earl
Tupper’s polyethylene containers from early design to global
distribution, Alison J. Clarke explains how Tupperware tapped into
potent commercial and social forces, becoming a prevailing symbol
of late twentieth-century consumer culture.
Invented by Earl Tupper in the 1940s to promote thrift and
cleanliness, the pastel plasticwares were touted as essential to a
postwar lifestyle that emphasized casual entertaining and
celebrated America’s material abundance. By the mid-1950s the
Tupperware party, which gathered women in a hostess’s home for
lively product demonstrations and sales, was the foundation of a
multimillion-dollar business that proved as innovative as the
containers themselves. Clarke shows how the “party plan” direct
sales system, by creating a corporate culture based on women’s
domestic lives, played a greater role than patented seals and
streamlined design in the success of Tupperware.
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