描述
开 本: 16开纸 张: 胶版纸包 装: 平装-胶订是否套装: 否国际标准书号ISBN: 9787121343759
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内容简介
本教材充分贯彻*外语专业教学指导委员会2000年《高等学校英语专业英语教学大纲》的要求,体现2000年*《高职高专教育英语课程教学基本要求》的精神,结合当前专科英语教学的实际情况,以培养英语复合型人才为出发点,改变传统的、各个场景模块孤立设置的模式,构建故事性、卡通型教材编排新方式。教材将课程内容按外贸实际工作流程为线索进行合并重组,分为10个项目,涵盖了欢迎客户、商务约会与安排、商务会议等各个商务活动环节。各单元的主题紧扣实际,设计和拟定具体的、基于实际工作过程的情景训练任务,并且按照循序渐进的原则,由简单到复杂,具备真实性和可行性。通过真实可行的项目任务,一方面能让学生真实体验工作过程,实现职业技能强化训练的目标;另一方面有助于实现职业能力与行业岗位的有效接轨,加快学生的岗位适应速度。
目 录
Unit 1 Job Interview
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 2 Business Greetings
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 3 Organization Structure
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 4 On the Phone
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 5 At the Trade Fair
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 6 Business Reception
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 7 Company Presentation
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 8 Business Negotiation
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 9 Customer Service
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 10 Sightseeing
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Appendix
参考文献
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 2 Business Greetings
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 3 Organization Structure
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 4 On the Phone
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 5 At the Trade Fair
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 6 Business Reception
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 7 Company Presentation
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 8 Business Negotiation
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 9 Customer Service
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Unit 10 Sightseeing
Part I Warm-up
Part II Listening Practice
Part III Language Focus
Part IV Expansion of Culture
Part V Speaking Activities
Appendix
参考文献
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