描述
开 本: 16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9787811297256
内容简介
张红芸/、刘凤娟、孙秋影编著的《商务英语函电》是供高职高专商务英语、国际贸易等专业学生使用的专业教材。本书涵盖了国际贸易实务中的信函写作，力求使教学内容与外贸行业的职业能力要求相一致，与职业标准相衔接。通过采用“以任务为驱动，以知识应用为度，任务梯次推进，课证一体，以学生为主体”的方法，帮助学生了解对外贸易的各个环节，学习和掌握商务函电的写作技巧和方法，提高学生的专业英语能力，加强学生从事外贸工作的综合性应用能力。
目 录
ITEM ONE NEGOTIATION OF A CONTRACT
Situation 1 The Components of Business Letters
Situation 2 Establishing Business Relations
Situation 3 Enquiry
Situation 4 Offer
Situation 5 Counter-offer
Situation 6 Acceptance and Order
ITEM TWO EXECUTION OF A CONTRACT
Situation 1 Payment
Situation 2 Packing
Situation 3 Shipment
Situation 4 Insurance
Situation 5 Claims and Adjustments
PROFESSIONAL QUALIFICATION CERTIFICATION
Appendix 1 Cambridge Business English Certificate (BEC)
Appendix 2 China National Business English Certificate Test (NBECT)
Appendix 3 National Foreign Trade and Economic Cooperation Test (FTAT)
KEY TO THE EXERCISES BIBLIOGRAPHY
Situation 1 The Components of Business Letters
Situation 2 Establishing Business Relations
Situation 3 Enquiry
Situation 4 Offer
Situation 5 Counter-offer
Situation 6 Acceptance and Order
ITEM TWO EXECUTION OF A CONTRACT
Situation 1 Payment
Situation 2 Packing
Situation 3 Shipment
Situation 4 Insurance
Situation 5 Claims and Adjustments
PROFESSIONAL QUALIFICATION CERTIFICATION
Appendix 1 Cambridge Business English Certificate (BEC)
Appendix 2 China National Business English Certificate Test (NBECT)
Appendix 3 National Foreign Trade and Economic Cooperation Test (FTAT)
KEY TO THE EXERCISES BIBLIOGRAPHY
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