描述
开 本: 32开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9780446574273
内容简介
Harry Beckwith heads Beckwith Partners, a marketing firm that
advises twenty-three Fortune 200 clients and dozens of
venture-capitalized start-ups on branding and positioning. A Phi
Beta Kappa graduate of Stanford, Beckwith is an internationally
acclaimed speaker. He is the bestselling authors of five books,
which, collectively, have been translated into twenty-three
languages.
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