描述
开 本: 16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9787301223888
金泽虎、王桂平主编的《国际商务函电》共分12章:各部分内容之间既相对独立又相互依存、彼此融合,完整、系统地反映出该门课程的主要内容。第1章是对国际商务函电的基本概况的介绍,第2章到第11章是本书的主干部分,其内容编排基本依据国际贸易实务流程的先后顺序展开,第12章是对与函电密切相关的外贸单证进行具体的介绍。它们共同形成本书完整的体系结构。每章以“案例导入”开头,各节之间穿插“相关链接”等,每章后附“本章小结”、“思考题”、“思考案例”等内容,以便于学生在掌握必要的专业知识的同时,拓展知识面、启迪智慧。
Chapter 1 The Overview of Business
Letters
Section One The Structure and the Format of
Business Letters
Section Two Principles of Business Letter
Writing
Section Three Business Fax and Email Writing
Section Four Cases in Detail
Section Five Selected Sentences
Chapter2 Establishing Business
Relations and Status Enquiries
Section One Establishing Business Relations
Section Two Status Enquiries
Section Three Cases in Detail
Section Four Selected Sentences
Chapter 3 Enquiry and Offer
Section One Enquiry
Section Two Offer and Counteroffer
Section Three Cases in detail
Section Four Selected Sentences
Chapter 4 Contract
Section One Definition and Functions of
Contract
Section Two Classification and Contents of
Contract
Section Three Cases in Detail
Section Four Selected Sentences
Chapter 5 Orders and Terms of Payment
Section One Orders and Replies
Section Two Method of Payment
Section Three Cases in Detail
Section Four Selected Sentences
Chapter 6 Letter of Credit
Section One Content and Classification of Letter of
Credit
Section Two Procedures of Letter of Credit
Operations
Section Three Cases in Detail
Section Four Selected Sentences
Chapter 7 Packing
Section One Forms of Packing
Section Two Marking of Goods
Section Three Cases in Detail
Section Four Selected Sentences
Chapter 8 Insurance
Section One Ess.entials of Business Letters of
Insurance
Section Two Cases in Detail
Section Three Selected Sentences
Chapter 9 Shipment
Section One Shipping Instruction and Shipping
Advice
Section Two Terms of Shipment
Section Three Cases in Detail
Section Four Selected Sentences
Chapter 10 Complaints and Adjustments
Section One Types of Complaints
Section Two Adjustments
Section Three Cases in Detail
Section Four Selected Sentences
Chapter 11 Agency
Section One Essentials of Agency
Section Two Essentials of Business Correspondence
of Agency
Section Three Cases in Detail
Section Four Selected Sentences
Chapter 12 Documentation in International Trade
Section One Types of International Trading
Documents
Section Two Requirements of Documents Making
Section Three Cases in Detail
Section Four Selected Sentences
References
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