跨文化交际与沟通

　　本书特点：

　　(一)创新性。本教材采用全新的教材编写体例。传统的跨文化沟通教材都是按知识点划分的，注重理论知识的讲述，而这本教材是基于工作过程的项目化教材，以工作过程导向为指导设计内容体系，按项目划分，项目下面有具体工作任务，而且工作任务又以具体跨文化沟通问题的形式提出的。要完成这些工作任务，除了应该掌握跨文化沟通基础知识外，还要求学生必须发挥学习的主动性和积极性，通过对资料的理解和把握，灵活运用知识，完整地解答跨文化沟通的问题。

　　(二)实用性。由于本教材主要面向涉外经贸和旅游等专业高职高专层次的学生，因此，在编写本教材时，我们按照“必需和够用”的原则，以项目任务的模式为框架，根据实际工作场景设计项目情境，包括如何与外国人打招呼、如何赠*品、如何谈判等，为学生提供可借鉴的技能标准。

　　(三)通俗性。本教材努力把深奥的跨文化沟通理论通俗易懂地介绍给读者。通俗即要求用通俗的语言，力求简明扼要，避免“简而不明、俗而不精、易而不全”的弊端；易懂是用鲜明、浅显、生动、活泼的案例为导引，循序渐进，让学生在轻松快乐中学到跨文化沟通基础知识，掌握跨文化沟通基本技能。

　　(四)时代性。随着全球化的发展，各国文化和礼仪受到全球化的影响而发生了深刻变化。本教材根据各地区文化的变迁和发展设计项目内容，了解在涉外交往中跨文化沟通的技能演变，包括时间观念、价值观念、空间、非语言交际等内容，有助于学生及时调适跨文化沟通技能。

Project One  Introduction to Culture, Communication and
Inter-cultural
　Communication
　Learning Objectives
　Task One  Culture
　Task Two  Skills in Inter cultural Communication
　Task Three  How to Conduct Effective Communication
Project Two  Dealing with Cross-cultural Communications
　Learning Objectives
　Task One  Language and Cuhure
　Task Two  Verbal Communication and Culture
　Task Three  Non verbal Communication and Culture
Project Three  Stepping into Different Cultures m East
Asia
　Learning Objectives
　Task One  Understanding Thai Culture
　Task Two  Understanding the Communication Styles of
Japanese
　Task Three  Understanding the Customs in South
Korea 
Project Four  Stepping into Different Cultures  
South and West Asia
　Learning Objectives
　Task One General Understanding of Saudi Arabia
　Task Two  General Understanding about India
　TaskThree  Business Etiquettes in Israel and Saudi
Arabia
Project Five  Stepping into Different Cultures — Europe
I
　Learning Objectives
　Task One  Understanding Different Cultural Lives of
Britain
　Task Two  The Society and Customs of Germany
　Task Three  Understanding the Culture of France
Project Six  Stepping into Different Cultures m Europe
][
　Learning Objectives
　Task One  Understanding the Behaviors in Italy
　Task Two  Understanding the Business Etiquette in Italy
　Task Three  Understanding the Customs in Spain
Project Seven  Stepping into Different Cultures u North
America
　Learning Objectives
　Task One  Understanding the Behaviors in North America
　Task Two  Understanding the Communication Styles
　Task Three  Understanding the Customs in Canada
Project Eight  Stepping into Different Cultures ——South
America
　Learning Objectives
　Task One  Understanding the Culture in South America
Task Two  Understanding the Communication Styles in
Argentina
　Task Three  Business Etiquettes in South America
Project Nine  Stepping into Different Cultures m Africa
　Learning Objectives
　Task One  Understanding the Culture in Egypt
　Task Two  Understanding the Culture of Africa
　Task Three  Understanding the Business Practice in
Africa
Project Ten  Cultural Conflicts and Intercultural
Adaptation
　Learning Objectives
　Task One  Difference on Dealing with Conflicts
　Task Two  Adaptation to Intercultural Communication
　Task Three  Cross Cultural Communications Training
Key to Exercises