商务英语报刊选读

　　《通识教育系列丛书》是为大学英语通识教育课程专门开发的，系列丛书按照主题分类，每本自成体系。按照各主题的实际要求来编写。内容涵盖当今热点领域旅游、汽车、商务、新闻。
　　书中内容的组织遵从寓教于乐的原则，即力求让学生在领略、欣赏某主题精彩内容的同时，掌握语言知识、训练语言在各领域的应用能力。
　　为强化学习效果，书中配以大量练习题。

　　《通识教育系列丛书：商务英语报刊选读》旨在对学习者进行全面而严格的商务基础理论教育及英语语言技能的培训，让学习者在阅读和理解商务英语文章的基础上，既能学习丰富的商务知识，又能熟悉一些商务方面的英语表达，以便提高跨文化商务交际水平。
　　《通识教育系列丛书：商务英语报刊选读》适用于商务英语专业的学生，同时也适用于对外经贸、财政金融、工商管理等专业的学生，还可作为从事国际商务经贸工作人员的重要参考资料。

Unit 1 Business & Industry
Text A Start a Business
Text B Entrepreneurship in China-Let a Million Flowers Bloom
Supplementary Reading
Building Excitement-Can China Avoid a Bubble?

Unit 2 Capital Markets
Text A Banking Industry
Text B Stock Exchange
Supplementary Reading
American Stock Markets-Reversal of Fortune

Unit 3 International Marketing
Text A Business Planning-Marketing Planning
Text B Supporting Offline Campaign Launches With OnlineMarketing
Supplementary Reading
Online-coupon Firms-Groupon Anxiety

Unit 4 International Investment and Credit
Text A A Financial Mamage
Text B How to Promote and Regulate International Investments?
Supplementary Reading
Moving Toward a Global Currency

Unit 5 Business Elite
Text A The Resurrection of Steve Jobs——That Which Does Not Kill theBoss of Apple Seems to Make Him Stronger
Text B Ann Moore: The CEO of Time
Supplementary Reading
Steve Jobs and the iPad of Hope——Apple’s Innovation Machine ChurnsOut Another Game-changing Device

Unit 6 E-Commerce
Text A In E-Commerce, More Is More
Text B The Alibaba E-Commerce Empire
Supplementary Reading
Online Shopping: Selling Becomes Sociable

Unit 7 Econonuc Globalization and Multinational Corporation
Text A Globalization vs. Economic Sovereignty
Text B The World’s Top Choice——-China Remains the Most PopularDestination for Foreign Direct Investment
Supplementary Reading
McDonald’s Eyes Growing Presence in Local Market

Unit 8 Economic Regulations and Law
Text A U.S.Sets 21st Century Goal: Building a Better PatentOffice
Text B Anti-trust Law Treats “All Firms Equally” Over 140 CasesHandled; Rules
in Line With International Principles
Supplementary Reading
China E-commerce Giant Launches Campaign to Fight OnlinePiracy

Unit 9 Economic Crisis
Text A The Great Depression
Text B U.S.Subprime Mortgage Crisis
Supplementary Reading
10 Ways to Manage Your Money in Economic Crisis

Unit 10 Human Resources Management
Text A Capturing the State of Human Resources in An AnnualReport
Text B The Tech Effect On Human Resources
Supplementary Reading
Risk Management and Human Resources Team Up to Cut AbsenceCosts

Unit 11 Advertising and Publicity
Text A Internet Advertising
Text B Beijing Tries to Push beyond ” Made in China”
Supplementary Reading
The Harder Hard Sell

Unit 12 Training
Unit 13 Corporate Culture
Unit 14 Business Ethics and Corporate Social Responsibility
Unit 15 WTO & China
Key to Exercises
References