商务英语函电

　　1.课程改革配套的教材，按工作流程、任务驱动、项目教学，角色扮演进行模块教材设计
　　2.精品课程的配套教材，配套资料丰富，有配套课件、电子教案及影音资料和题库等
　　3.本课程课件获得2012年全国比赛获得二等奖

　　为培养高职高专学生的职业能力和技能，本书遵循实用性、可操作性原则，结合外经贸业务的特点，选材力求实用、新颖。全书分为6个项目，共14个单元。项目一介绍商务英语函电的基本写作要素及如何建立业务关系；项目二介绍价格谈判，包括询盘、报盘、还盘和受盘；项目三介绍合同签订；项目四介绍付款方式；项目五介绍合同履行；项目六介绍后续管理，包括申诉与理赔，以及解决商事争端。每个单元末尾都附有适量的练习题和综合实训题，以帮助学生巩固所学内容。本书后还配有总复习题，以便读者在完成本书学习后进行自我检测。　　本书提供电子课件、教学大纲、习题集及参考答案、模拟试卷等配套资料，索取方式参见“配套资料索取说明”，本书还有配套的精品课程网站，供读者学习时参考。

　　本书适合高职高专商务英语专业、国际贸易专业、国际商务专业、涉外文秘专业等学生使用，也可供从事国际商事工作的人员参考使用。

ProjectⅠ　Business Development　

Unit 1　Introduction to English Business Letter Writing　
Knowledge Objective　
Skill Objective　
Warm Up　
Business Situational Design　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　

Unit 2　Establishing Business Relations　
Knowledge Objective　
Skill Objective　
Warm Up　
Business Situational Design　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　
Summary of Project　

Project Ⅱ　Price Negotiation　

Unit 3　Enquiry　
Knowledge Objective　
Skill Objective　
Warm Up　
Business Situational Design　
Available the following Integrative DVD GPS　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　

Unit 4　Offer　
Knowledge Objective　
Skill Objective　
Warm Up　
Business Situational Design　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　

Unit 5　Counter-offer　
Knowledge Objective　
Skill Objective　
Warm Up　
Business Situational Design　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　

Unit 6　Acceptance of Orders　
Knowledge Objective　
Skill Objective　
Warm Up　
Business Situational Design　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　
Summary of Project　

Project Ⅲ Signing Contract　

Unit 7　Sales Confirmation　
Knowledge Objective　
Skill Objective　
Warm Up　
Business Situational Design　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　
Summary of Project　

Project Ⅳ　Payment　

Unit 8　Terms of Payment　
Knowledge Objective　
Skill Objective　
Warm Up　
Business Situational Design　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　

Unit 9　Letter of Credit　
Knowledge Objective　
Skill Objective　
Warm Up　
Business Situational Design　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　
Summary of Project　

Project Ⅴ　Fulfillment of Contract　

Unit 10　Packing　
Knowledge Objective　
Skill Objective　
Warm up　
Business Situational Design　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　

Unit 11　Shipment　
Knowledge Objective　
Skill Objective　
Warm Up　
Business Situational Design　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　

Unit 12　Insurance　
Knowledge Objective　
Skill Objective　
Warm Up　
Business Situational Design　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　
Summary of Project　

Project Ⅵ　Follow up Management　

Unit 13　Complaints and Claims　
Knowledge Objective　
Skill Objective　
Warm Up　
Business Situational Design　
Specimen Letters　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　

Unit 14　Settlement of Dispute　
Knowledge Objective　
Skill Objective　
Warm up　
Business Situational Design　
Specimen Letter　
Notes　
Trade Terms and Typical Sentences　
Practice Training　
Skill Training　

Summary of Project　
REVISION　
参考答案　
主要参考文献　
配套资料索取说明