描述
开 本: 16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9787566305787
《全国高职高专院校规划教材:新编外贸英语函电辅导用书(商务英语专业)》详尽介绍了当今商务函电往来的新知识和流行趋势,设置了学习目标、知识导入、知识输入(任务提出、案例讨论分析、归纳写作步骤、样例信函分析和样例信函自学)、知识吸收、知识输出(模拟实训)等内容,充分满足高职高专学生对实践操作环节的学习特点需求。因而深受高职高专院校商务英语、国际贸易等相关专业的喜受,也成为外贸业务人员、商务英语行业人士不可或缺的参考用书。
《全国高职高专院校规划教材:新编外贸英语函电辅导用书(商务英语专业)》以典型工作任务分析为依据,将学习内容开发为三个学习情境(客户的开发与维护、合同的磋商与签订、合同的履行),采用十个模块以进出口两家公司的角色来完成一笔具体的进出口工作任务(交易),实现了真正意义上的理实一体化。
Part Ⅰ Basic Knowledge of Business Letter Writing
Module One Written Communication-An Overview
1.Parts of a Business Letter
2.Format of Business Letters
3.Envelope Addressing
4.Language and Tone
5.Structuring Communication
6.E-mails
Key to Intake
Part Ⅱ Customers Development & Maintainance
Module Two Establishment of Business Relations
Specimen Letters for Analysis
Specimen Letters for Self-study
Key to Intake
Output
Module Three Inquiries and Replies
Specimen Letters for Analysis
Specimen Letters for Self-study
Key to Intake
Output
Module Four Making Quotations and Offers
Specimen Letters for Analysis
Specimen Letters for Self-study
Key to Intake
Output
Part Ⅲ Negotiation & Signing Contracts
Module Five Making Counteroffers and Declining Orders
Specimen Letters for Analysis
Specimen Letters for Self-study
Key to Intake
Output
Module Six Acceptance and Orders
Specimen Letters for Analysis
Specimen Letters for Self-study
Key to Intake
Output
Module Seven Terms of Payment
Specimen Letters for Analysis
Specimen Letters for Self-study
Key to Intake
Output
Part Ⅳ Execution of Contracts
Module Eight Letter of Credit
Specimen Letters for Analysis
Specimen Letters for Self-study
Key to Intake
Output
Module Nine Packing and Shipment
Specimen Letters for Analysis
Specimen Letters for Self-study
Key to Intake
Output
Module Ten Insurance
Specimen Letters for Analysis
Specimen Letters for Self-study
Key to Intake
Output
Module Eleven Complaint and Claim
Spccimen Lcttcrs for Analysis
Spccimcn Letters for Self-study
Key to Intake
Output
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