描述
开 本: 32开纸 张: 胶版纸包 装: 精装是否套装: 否国际标准书号ISBN: 9780307589101
If you’ve ever read a book on an e-reader, unleashed your
inner rock star playing Guitar Hero, built a robot with LEGO
Mindstorms, or ridden in a vehicle with child-safe air bags, then
you’ve experienced first hand just a few of the astounding
innovations that have come out of the Media Lab over the past 25
years. But that’s old hat for today’s researchers, who are creating
technologies that will have a much deeper impact on the quality of
people’s lives over the next quarter century.
In this exhilarating tour of the Media Lab’s inner sanctums,
we’ll meet the professors and their students – the Sorcerers and
their Apprentices – and witness first hand the creative magic
behind inventions such as:
* Nexi, a mobile humanoid robot with such sophisticated social
skills she can serve as a helpful and understanding companion for
the sick and elderly.
* CityCar, a foldable, stackable, electric vehicle of the future
that will redefine personal transportation in cities and
revolutionize urban life.
* Sixth Sense, a compact wearable device that transforms any
surface – wall, tabletop or even your hand – into a touch screen
computer.
* PowerFoot, a lifelike robotic prosthesis that enables amputees
to walk as naturally as if it were a real biological limb.
Through inspiring stories of people who are using Media Lab
innovations to confront personal challenges – like a man with
cerebral palsy who is unable to hum a tune or pick up an instrument
yet is using an ingenious music composition system to unleash his
“inner Mozart”, and a woman with a rare life-threatening condition
who co-invented a revolutionary web service that enables patients
to participate in the search for their own cures – we’ll see how
the Media Lab is empowering us all with the tools to take control
of our health, wealth, and happiness.
Along the way, Moss reveals the highly unorthodox approach to
creativity and invention that makes all this possible, explaining
how the Media Lab cultivates an open and boundary-less environment
where researchers from a broad array of disciplines – from
musicians to neuroscientists to visual artists to computer
engineers – have the freedom to follow their passions and take bold
risks unthinkable elsewhere.
The Sorcerers and Their Apprentices can serve as a blueprint for
how to fix our broken innovation ecosystem and bring about the kind
of radical change required to meet the challenges of the 21st
century. It is a must-read for anyone striving to be more
innovative as an individual, as a businessperson, or as a member of
society.
Also includes 16 pages of color photos highlighting some of the
lab’s most visually stunning inventions – and the people who make
them possible.
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