描述
开 本: 16开纸 张: 胶版纸包 装: 平装-胶订是否套装: 否国际标准书号ISBN: 9787517818045
内容简介
童一主编的《商务英语泛读》作为商务英语泛读教材,所收录的文章为经济商务类文章,涵盖商务贸易、商务文化、商务礼仪、国际谈判等内容板块。同时,每篇文章介绍其中的商务知识,设置思考题引导学生学习了解并思考学习内容。全书设计非常有特色,能让读者在不断的阅读中掌握相关的商务知识,并得到应有的训练。
目 录
UNIT 1 NEW ECONOMIC ERA
Text A World Economy in Past and Future Tense
Text B Data-Terminal Business and Media Business Conflict, So
Bloomberg Must Find a New Outlet
Supplementary Reading 8 Surprising Traits of the World's Most
Successful Entrepreneurs
UNIT 2 MODELING NEW BUSINESS
Text A How to Start a Seasonal Business
Text B Low-Cost Ways to Promote Your Business
Supplementary Reading That Thrift Store Salesman May Be a Former
Government Official
UNIT 3 BUSINESS STORIES
Text A What Has Square Experienced before Coming into the
Market'?
Text B This Guy Had a Great Year Betting against a Favorite Tool
of Morn and Pop Investors
Supplementary Reading Twenty Years Ago, What It was Like to
Work in Amazon
UNIT 4 MARKETING
Text A Why a Big Clothing Retailer Is Trying an Amazon Prime-Like
Subscription?
Text B Four Commercial Secrets of Disneyland
Supplementary Reading How to Create a Killer Brand?
UNIT 5 GLOBALIZATION
Text A The Effect of Economic Globalization
Text B What France Thinks about Globalization
Supplementary Reading Job Insecurity and the Welfare State in a
Globalized World
UNIT 6 GREEN ECONOMY
Text A Doing Well by Doing Good
Text B Laurent Fabius' Address to COP21
Supplementary Reading World Bank: The Way Climate Change Is
Really Going to Hurt Us Is Through Water
UNIT 7 ECONOMIC MEASURES
Text A China's Stock Market Crash: Not the Crisis is Warning
Text B Why Wall Street Wants Five Years to Implement the
Volcker Rule
Supplementary Reading What It's like to House Hunt in Silicon Valley,
the Nation's Priciest Market
UNIT 8 GENDER EQUALITY
Text A South Korea: Trying to Become a Tiger Once Again
Text B How Advancing Women's Equality Can Add $12 Trillion
to Global Growth
Supplementary Reading Former Lehman CF() Looks Back on Life
out of Balance
UNIT 9 VIEWS ON THE WTO
Text A The WTO Can Stimulate Economic Growth and Employment
Text B The Dark Side of the WTO
Supplementary Reading DDG Brauner Urges Trade Community to
Build on COP21 Momentum and Support
Climate Action
UNIT 10 GOVERNMENT AND BUSINESS
Text A The Jobs Crisis Is Coming, Whatever Governments Do
Text B Emerging Market Rout Highlights China Caution on
Currency Reform
Supplementary Reading An Interview with Satya Nadella by Fortune
UNIT 11 NEW TECHNOLOGY
Text A Eye in the Sky Camera Computes Your Emotions
Text B As Self-driving Cars Come to More States, Regulators
Take a Back Seat
Supplementary Reading "I Feel Sick, Give Me the Bucket": What
25 Hours in Virtual Reality Feels Like
UNIT 12 DISPUTABLE BONUS
Text A Profits are Down at Exxon Mobil, But Don't Cry for
CEO Rex Tillerson
Text B 7 Years after Lehman Failed,This Trader Still Wants
His $ 83 Million Bonus
Supplementary Reading Yahoo's Marissa Mayer Could Get $ 55
Million in Severance Pay
参考答案
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