描述
开 本: 16开纸 张: 胶版纸包 装: 平装-胶订是否套装: 否国际标准书号ISBN: 9787301289082
编辑推荐
《21世纪实用国际商务英语口语（第三版）》经过十年的市场检验，赢得了良好的口碑，适合培养熟练运用英语从事商务活动的高素质的复合型人才，能作为高等院校经贸和英语专业的教材，亦可作为相关从业人员的参考书。
内容简介
作为全国应用型人才培养规划教材，全国许多高等院校采用本教材作为培养应用型人才的教材，使用学校反映教材实用性强、内容新颖，是一本非常适合应用型本科使用的优秀教材。现已出第二版，十多次印刷，发行量大。因第二版已出版5年，为了体现与时俱进和各校需征订5年内教材的需要，迫切需要该教材出版第三版。 本书突出实用性和实战技能，以国际商务交际活动为中心，展示如何处理实际交易环节中出现的各类问题，内容涉及国际贸易的各个实战环节和相关商务活动二大主线。精心设计与国际商务有关的话题，通过本书的情景对话、角色扮演、专题讨论、经典句型操练、交际技巧、实践操练等训练，让学生在不同的商务语境中提高实际交际能力。把商务技巧和功能意念表达融入教材，使之更具有实用性和交际功能。
目 录
Contents
Chapter 1 Welcoming Clients ……………………………………………………………………………………………………………………….1
Chapter 2 Seeking Business Opportunity ………………………………………………………………………………………………..13
Chapter 3 Making Inquiries ……………………………………………………………………………………………………………………….27
Chapter 4 Business Appointment and Arrangement…………………………………………………………………………….41
Chapter 5 Offer and Counter Offer …………………………………………………………………………………………………………..55
Chapter 6 At China Import and Export Fair ………………………………………………………………………………………….67
Chapter 7 Business Visit ………………………………………………………………………………………………………………………………79
Chapter 8 Innovative and Power Brand Strategy …………………………………………………………………………………93
Chapter 9 Packing and Quality Inspection ……………………………………………………………………………………………107
Chapter 10 Acceptance and Orders …………………………………………………………………………………………………………119
Chapter 11 Business Telephone Calls ………………………………………………………………………………………………………133
Chapter 12 Terms of Payment ………………………………………………………………………………………………………………….145
Chapter 13 Business Negotiation ………………………………………………………………………………………………………………159
Chapter 14 Sign a Contract ………………………………………………………………………………………………………………………173
Chapter 15 Cargo Delivery ……………………………………………………………………………………………………………………….187
Chapter 16 Business Conference ………………………………………………………………………………………………………………201
Chapter 17 Sales Promotion ……………………………………………………………………………………………………………………..215
Chapter 18 Interview ………………………………………………………………………………………………………………………………….229
Chapter 19 Complaints ………………………………………………………………………………………………………………………………243
Chapter 20 Banquet and Parting ……………………………………………………………………………………………………………..257
Appendix 1 Translation to Situational Dialogues …………………………………………………………………………………270
（情景对话参考译文）
Appendix 2 Suggested Key to Practice ……………………………………………………………………………………………………316
（实践操练参考答案）
Chapter 1 Welcoming Clients ……………………………………………………………………………………………………………………….1
Chapter 2 Seeking Business Opportunity ………………………………………………………………………………………………..13
Chapter 3 Making Inquiries ……………………………………………………………………………………………………………………….27
Chapter 4 Business Appointment and Arrangement…………………………………………………………………………….41
Chapter 5 Offer and Counter Offer …………………………………………………………………………………………………………..55
Chapter 6 At China Import and Export Fair ………………………………………………………………………………………….67
Chapter 7 Business Visit ………………………………………………………………………………………………………………………………79
Chapter 8 Innovative and Power Brand Strategy …………………………………………………………………………………93
Chapter 9 Packing and Quality Inspection ……………………………………………………………………………………………107
Chapter 10 Acceptance and Orders …………………………………………………………………………………………………………119
Chapter 11 Business Telephone Calls ………………………………………………………………………………………………………133
Chapter 12 Terms of Payment ………………………………………………………………………………………………………………….145
Chapter 13 Business Negotiation ………………………………………………………………………………………………………………159
Chapter 14 Sign a Contract ………………………………………………………………………………………………………………………173
Chapter 15 Cargo Delivery ……………………………………………………………………………………………………………………….187
Chapter 16 Business Conference ………………………………………………………………………………………………………………201
Chapter 17 Sales Promotion ……………………………………………………………………………………………………………………..215
Chapter 18 Interview ………………………………………………………………………………………………………………………………….229
Chapter 19 Complaints ………………………………………………………………………………………………………………………………243
Chapter 20 Banquet and Parting ……………………………………………………………………………………………………………..257
Appendix 1 Translation to Situational Dialogues …………………………………………………………………………………270
（情景对话参考译文）
Appendix 2 Suggested Key to Practice ……………………………………………………………………………………………………316
（实践操练参考答案）
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