当代国际商务函电

   
本书讲授当今信息时代国际商务沟通的理念及其在具体涉外商务信函写作和沟通中的应用。结合典型国际商务和职业场合案例，系统讲解高效商务沟通的方式、技巧和信函写作。课文内容举一反三、实用性强。本书适用于双语教学、英语教学以及有一定英语基础的专业人士自学。

 Lesson One  The Principles of Effective Business
Communication
　 1. Express ideas clearly
　2. Keep the message concise
　3. Adopt a reader-focused approach 
　4. Get the right tone and style
　5. Have a good command of English
　6. Have a good command of business knowledge
　New Words and Phrases
　Notes
　Exercises
Lesson Two  Selection of Media
　1. Introduction
　2. Communication media 
　3. Communication etiquette
　4. Considerations in media selection
　Abbreviation for Internet Communication
　Smi]ey for Internet Communication
　New Words and Phrases
　Notes
　Exercises
Lesson Three  The Parts and Formats of Business Correspondence
(I)
　1. Introduction
　2. Structure of business letters 
　3. Format of business letters
　4. Example letters
　5. Format of envelopes
　New Words and Phrases
　Notes
　Exercises
Lesson Four  The Parts and Formats of Business Correspondence
(II)
　I. |nteroffice memorandum
　3. E-mail
　4. Website
　……
Lesson Five  Resume
Lesson Six  Appfication Letter
Lesson Seven  Establishing Business Relations
Lesson Eight  Status Inouiry
Lesson Nine  Product Inquiry and Reply
Lesson Ten  Offer, Counter-Offer and Order
Lesson Eleven  Payment Terms
Lesson Twelve  Payment by Letter of Credit
……