描述
开 本: 16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9787567517691
Unit 1
Text A How the Credit Card
Captured America
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Text B Lloyd’s of London
Unit 2
Text A Magazines
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Text B How Can You Survive
Parties?
Unit 3
Text A Business Travelers
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Text B Do You Know Where Your
Brand Is?
Unit 4
Text A Influencing Bosses and
Making Friends
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Text B Boeing vs Airbus: This
Time It’s War
Unit 5
Text A Hands-on Help
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Text B The Securities Exchange
Unit 6
Text A Virtual-Relationship
Oddities
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Text B How to Raise Business
Finance
Unit
7
Text A Action Will Be Taken
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Text B A Tangle of Tapes
Unit
8
Text A What Are Organisational
Myths?
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Text B Foreign Exchange Trading
Unit 9
Text A How Markets Move Space
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Text B International Taxation
Unit 10
Text A Against the Odds
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Text B Young Dreams
Unit 11
Text A McDonald’s 24/7
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Text B Sales Management
Unit 12
Text A Choose Optimism
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Text B Understanding Hostile
Customers
Unit 13
Text A Reading to Make Us Glad
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Text B Sharing Losses through
Insurance
Unit 14
Text A Waking Up
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Text B Exporting and Importing of
Natural Resources
Appendix
Selected Readings
Glossary
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