描述
开 本: 16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9787567517677
Unit 1
Text A Spotlight on Copenhagen
Language m Use
Text B How to Create True Customer
Advocates
Unit 2
Text A A Coke and a Smile
Language m Use
Text B Knowing Customer Internal
Feelings Builds the Bridge to High Sales
Unit 3
Text A The Rich Man and the Poor
Man
Language m Use
Text B Look up! Big Bucks in
Billboards
Unit 4
Text A The Power of a Blue Box
Language in Use
Text B China’s Commercial Ties
with EU
Unit 5
Text A The Value of Time
Language in Use
Text B Howard Schultz: What Next？
Unit 6
Text A 30 is not the New 20
Language in Use
Text B How to Organize Your
Business
Unit 7
Text A Only Children: Finding the
Middle Ground Between Lonely and Lionized
Language m Use
Text B Planning a Positive Cash
Flow
Unit 8
Text A British Pub Culture
Language in Use
Text B A Copycat is Far from
Second Best in Business
Unit 9
Text A Home
Language in Use
Text B Three-point Turn —
Hyundai in America
Unit 10
Text A My Bank Account
Language m Use
Text B The Future of E-Commerce
Unit 11
Text A Leave Your Hat On, but
Lose the Jeans
Language in Use
Text B The Internet Changes Rules
of Game
Unit 12
Text A One Man Talking
Language in Use
Text B Franchising Pros and Cons:
Is Franchising Right for You?
Unit 13
Text A Night
Language
m Use
Text B Creating a High
Performance Culture — Breathe in and out
Unit 14
Text A I Know Why the Caged Bird
Sings
Language in Use
Text B The Culture of
Collaboration: Building Bridges for Success
Unit 15
Text A Flowers in the Sky
Language in Use
Text B The Truth Behind the
Tagline of KFC
Unit 16
Text A Learning is More than a
Lecture
Language in Use
Text B The Hidden Indicators of a
Failing Project
Appendix: Intercultural Communication
Glossary
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