当代商务英语综合教程 3 （第2版）

《当代商务英语综合教程》教材初版针对新形势对技能型人才的需要，及高职高专商务英语学生大量增加而配套合适教材匮乏，专门编写。教材吸取任务型教学理念，语言与商务并重，重在培养学生职业能力。修订版教材替换了近一半的选材，保证教材的时代感和典型性并重；根据初版教材使用情况精简内容，更符合教学实际。

吕乐，女， 教授，硕士。现任上海理工大学外语学院院长、上海 – 纽约国际联合语言学院院长、硕士生导师。本科教学主要讲授课程包括：英语词汇学、跨文化交际学；研究生教学主要教授课程包括：词汇语义学、跨文化交际学。主要研究领域有：词汇语义学、跨文化交际学、语言教学。近年来在权威刊物（《外国语》，《外语界》）、核心刊物（《外语与外语教学》，《辞书研究》）、国内外有关杂志和国际会议论文集中发表论文 30余篇。

Unit 1

 
Text A Spotlight on Copenhagen

 
Language m Use

 
Text B  How to Create True Customer
Advocates

Unit 2

 
Text A A Coke and a Smile

 
Language m Use

 
Text B  Knowing Customer Internal
Feelings Builds the Bridge to High Sales

Unit 3

 
Text A  The Rich Man and the Poor
Man

 
Language m Use

 
Text B  Look up! Big Bucks in
Billboards

Unit 4

 
Text A  The Power of a Blue Box

 
Language in Use

 
Text B  China’s Commercial Ties
with EU

Unit 5

 
Text A The Value of Time

 
Language in Use

 
Text B  Howard Schultz: What Next？

Unit 6

 
Text A 30 is not the New 20

 
Language in Use

 
Text B  How to Organize Your
Business

Unit 7

  
Text A  Only Children: Finding the
Middle Ground Between Lonely and Lionized

  
Language m Use

  
Text B  Planning a Positive Cash
Flow

Unit 8

  
Text A  British Pub Culture

  
Language in Use

  
Text B  A Copycat is Far from
Second Best in Business

Unit 9

  
Text A  Home

  
Language in Use

  
Text B  Three-point Turn —
Hyundai in America

Unit 10

  
Text A  My Bank Account

  
Language m Use

  
Text B  The Future of E-Commerce

Unit 11

 
Text A  Leave Your Hat On, but
Lose the Jeans

 
Language in Use

 
Text B  The Internet Changes Rules
of Game

Unit 12

 
Text A  One Man Talking

 
Language in Use

 
Text B  Franchising Pros and Cons:
Is Franchising Right for You?

Unit 13

 
Text A  Night

  Language
m Use

 
Text B  Creating a High
Performance Culture — Breathe in and out

Unit 14

 
Text A  I Know Why the Caged Bird
Sings

 
Language in Use

 
Text B  The Culture of
Collaboration: Building Bridges for Success

Unit 15

 
Text A  Flowers in the Sky

 
Language in Use

 
Text B  The Truth Behind the
Tagline of KFC

Unit 16

 
Text A  Learning is More than a
Lecture

 
Language in Use

 
Text B  The Hidden Indicators of a
Failing Project

Appendix: Intercultural Communication

Glossary