描述
开 本: 16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9787509631942
内容简介
《商务英语教程(经济学和管理学经典定律十二五高等院校商务英语专业精品教材)》分别从经济学和管理学角度着手，共选了55个神奇而经典的定律，包括聚集经济、阿罗的不可能定律、边际效用递减率、蘑菇管理定律、帕金森定律、马太效应、奥肯定律、羊群效应等。其中，每个定律都是千百年来世界*秀经济学家、管理学家的思想和智慧的结晶，是经过千锤百炼、被反复实践验证的绝妙真理，也是我们经济管理工作必须掌握的生存利器和成功法则。这些经济学和管理学经典定律就像一扇扇人类智慧的窗户，帮助我们看清复杂经济现象及管理实践背后的真相，更深刻地认识经济事务和管理工作的本质，洞悉经济管理工作的方略，从而因势利导、顺势而为，收到事半功倍之效。
目 录
Unit 1 Agglomeration Economies
Unit 2 Arrow’s Impossibility Theorem
Unit 3 Bandwagon Effect
Unit 4 Black Swan Theory
Unit 5 Boiling Frog Effect
Unit 6 Broken Window Effect
Unit 7 Butterfly Effect
Unit 8 Crowding Out Effect
Unit 9 Dunbar’s Number
Unit 10 Financial Contagion
Unit 11 Foot-in-the-Door Technique
Unit 12 Forer Effect
Unit 13 Freudian Slip
Unit 14 Glass Ceiling Effect
Unit 15 Gresham’s Law
Unit 16 Halo Effect
Unit 17 Hawthorne Effect
Unit 18 Herd Behavior
Unit 19 Hot-Stove Rule
Unit 20 Incubation Effect
Unit 21 Iron Law of Wages
Unit 22 Krishna Harsh Law
Unit 23 Laffer Curve
Unit 24 Law of Diminishing Marginal Utility
Unit 25 Lipstick Effect
Unit 26 Long Tail Theory
Unit 27 Marginal Utility
Unit 28 The Matthew Effect
Unit 29 Mere-Exposure Effect
Unit 30 Murphy’s Law
Unit 31 Mushroom Management
Unit 32 Occam s Razor
Unit 33 Okun’s Law
Unit 34 Overjustification Effect
Unit 35 Pareto Principle
Unit 36 Parkinson’s Law
Unit 37 Peter Principle
Unit 38 Placebo Effect
Unit 39 Pratfall Effect
Unit 40 Primacy Effect
Unit 41 Prospect Theory
Unit 42 Pygmalion Effect
Unit 43 Ratchet Effect
Unit 44 Segal Law
Unit 45 Social Loafing
Unit 46 Spillover Effect
Unit 47 Stanford Prison Experiment
Unit 48 The Rule of Three
Unit 49 Tragedy of the Commons
Unit 50 Veblen Effect
Unit 51 Wealth Effect
Unit 52 Weapons Effect
Unit 53 Yerkes-Dodson Law
Unit 54 Zeigarnik Effect
Unit 55 Zero-Sum Game
Unit 2 Arrow’s Impossibility Theorem
Unit 3 Bandwagon Effect
Unit 4 Black Swan Theory
Unit 5 Boiling Frog Effect
Unit 6 Broken Window Effect
Unit 7 Butterfly Effect
Unit 8 Crowding Out Effect
Unit 9 Dunbar’s Number
Unit 10 Financial Contagion
Unit 11 Foot-in-the-Door Technique
Unit 12 Forer Effect
Unit 13 Freudian Slip
Unit 14 Glass Ceiling Effect
Unit 15 Gresham’s Law
Unit 16 Halo Effect
Unit 17 Hawthorne Effect
Unit 18 Herd Behavior
Unit 19 Hot-Stove Rule
Unit 20 Incubation Effect
Unit 21 Iron Law of Wages
Unit 22 Krishna Harsh Law
Unit 23 Laffer Curve
Unit 24 Law of Diminishing Marginal Utility
Unit 25 Lipstick Effect
Unit 26 Long Tail Theory
Unit 27 Marginal Utility
Unit 28 The Matthew Effect
Unit 29 Mere-Exposure Effect
Unit 30 Murphy’s Law
Unit 31 Mushroom Management
Unit 32 Occam s Razor
Unit 33 Okun’s Law
Unit 34 Overjustification Effect
Unit 35 Pareto Principle
Unit 36 Parkinson’s Law
Unit 37 Peter Principle
Unit 38 Placebo Effect
Unit 39 Pratfall Effect
Unit 40 Primacy Effect
Unit 41 Prospect Theory
Unit 42 Pygmalion Effect
Unit 43 Ratchet Effect
Unit 44 Segal Law
Unit 45 Social Loafing
Unit 46 Spillover Effect
Unit 47 Stanford Prison Experiment
Unit 48 The Rule of Three
Unit 49 Tragedy of the Commons
Unit 50 Veblen Effect
Unit 51 Wealth Effect
Unit 52 Weapons Effect
Unit 53 Yerkes-Dodson Law
Unit 54 Zeigarnik Effect
Unit 55 Zero-Sum Game
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