描述
开 本: 16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9787564148980丛书名: 21世纪应用型本科院校商务英语系列规划教材
内容简介
何晴霞、田国民编著的《实用商务英语阅读(21 世纪应用型本科院校商务英语系列规划教材)》从国 内外知名报刊和出版物七撷选反映商务特色、人们关 注较多的文章若干篇，涉及世界贸 易、商业伦理、电子商务、电子支付、品牌管理等商 务英语学习者或涉外经贸从业人员必须要了，解的主 题，编入13个单元，辅之以精炼的注解和得当的练习 ，帮助学习者培养商务感性知识，拓展知识面，掌握 商务英语的专业词汇和行业术语，提升其商务交际能 力。
本书适用于“应用型本科”院校、高职高专院校 商务英语专业的学生，也可供非英语专业的学生作 为“拓展”课程及涉外经贸工作人员提升能力使用。
本书适用于“应用型本科”院校、高职高专院校 商务英语专业的学生，也可供非英语专业的学生作 为“拓展”课程及涉外经贸工作人员提升能力使用。
目 录
Unit 1 International Business
TEXT A The World Trade Organization
TEXT B Multinational Corporations
Unit 2 Business Ethics
TEXT A International Business Ethics
TEXT B Toyota Recall: Five Critical Lessons
Unit 3 Business and Environmental Protection
TEXT A Chinese CEOs Set on a Greener Path
TEXT B Firm Makes More than a Scrap of Difference to Locals
Unit 4 Brand Management
TEXT A If Another Brand Fits, Co-opt it
TEXT B Weichai Sees Its Link with Ferrari as a Winner
Unit 5 Strategic Management
TEXT A Qantas Half Year Results
TEXT B Ad Giants’ Merger Presents Challenges
Unit 6 Banking Industry
TEXT A How Bank Works
TEXT B Banking Regulator Maps out Reform Plan
Unit 7 Foreign Exchange Market
TEXT A Foreign Exchange
TEXT B RMB Internationalization and the Shanghai FTZ
Unit 8 International Trade
TEXT A International Trade
TEXT B British Lion Who Stalks China for Roaring Trade Deals
Unit 9 Human Resources Management
TEXT A International Human Resources Management
TEXT B Industrial Park to Draw Overseas Talents
Unit 10 E-commerce
TEXT A E-commerce:A Kind of New Commercial Tool
TEXT B Local Businesses Migrating to E-commerce
Unit 11 Electronic Payment
TEXT A How the Credit Card Captured America
TEXT B MasterCard Introduces New Digital Payments Platform in Singapore
Unit 12 Logistics
TEXT A What is Logistics
TEXT B Skills Spotlight: Logistics and 12 Related Jobs
Unit 13 Business Communication
TEXT A 12 Secrets of Effective Business Communication
TEXT B Main Forms of Communication in Business
to Exercises
TEXT A The World Trade Organization
TEXT B Multinational Corporations
Unit 2 Business Ethics
TEXT A International Business Ethics
TEXT B Toyota Recall: Five Critical Lessons
Unit 3 Business and Environmental Protection
TEXT A Chinese CEOs Set on a Greener Path
TEXT B Firm Makes More than a Scrap of Difference to Locals
Unit 4 Brand Management
TEXT A If Another Brand Fits, Co-opt it
TEXT B Weichai Sees Its Link with Ferrari as a Winner
Unit 5 Strategic Management
TEXT A Qantas Half Year Results
TEXT B Ad Giants’ Merger Presents Challenges
Unit 6 Banking Industry
TEXT A How Bank Works
TEXT B Banking Regulator Maps out Reform Plan
Unit 7 Foreign Exchange Market
TEXT A Foreign Exchange
TEXT B RMB Internationalization and the Shanghai FTZ
Unit 8 International Trade
TEXT A International Trade
TEXT B British Lion Who Stalks China for Roaring Trade Deals
Unit 9 Human Resources Management
TEXT A International Human Resources Management
TEXT B Industrial Park to Draw Overseas Talents
Unit 10 E-commerce
TEXT A E-commerce:A Kind of New Commercial Tool
TEXT B Local Businesses Migrating to E-commerce
Unit 11 Electronic Payment
TEXT A How the Credit Card Captured America
TEXT B MasterCard Introduces New Digital Payments Platform in Singapore
Unit 12 Logistics
TEXT A What is Logistics
TEXT B Skills Spotlight: Logistics and 12 Related Jobs
Unit 13 Business Communication
TEXT A 12 Secrets of Effective Business Communication
TEXT B Main Forms of Communication in Business
to Exercises
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