描述
开 本: 16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9787300155418丛书名: 高职高专商务英语实训系列教材
本书为商务英语、国际贸易等外经贸类专业的必修专业技术课。根据国家*高职教改文件精神，本教材的编写以职业能力为本位，以实际工作过程为导向，以典型工作项目为主线，通过对外向型企业在开张营业、开展业务及社会交往活动过程中的典型书面沟通任务进行分析，确定了“公司创始、业务运曹和社会交往”三大项目模块。本教材在内容设计上层次分明，逻辑清晰，主线突出，基本涵盖了外向型企业在国际商务活动中主要的书面信函沟通写作任务，具有普遍性、适用性和实践性的特点。
unit 1 new business opening
section 1 practice notice
section 2 company profile
section 3 product presentation
section 4 commercial advertisement
unit 2 credit investigation
section 1 letter of credit investigation
section 2 favorable reply
section 3 unfavorable reply
unit 3 establishment of business relations
section 1 letter of establishing business relations
section 2 favorable reply
section 3 unfavorable reply
unit 4 business negotiation
section 1 inquiry and offer
section 2 counter-offer and acceptance
unit 5 payment
section 1 l/c operation
section 2 other payment letters
unit 6 goods delivery
section 1 packing
section 2 shipment
unit 7 insurance and claims
section 1 insurance
section 2 claims
unit 8 transaction review
section 1 for acceptance
section 2 for dishonour
unit 9 agency
section 1 genera] agency
section 2 sole agency
unit 10 social communication
section 1 invitation
section 2 appointment
section 3 congratulations and wishes
section 4 reservation
appendix
part 1 commonly used vocabulary in international trade
part 2 commonly used contracts and agreements
part 3 relative documents and credits
references
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