描述
开 本: 16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9787302220961丛书名: 21世纪高职高专规划教材.物流管理系列
内容简介
《物流英语》是物流专业学生的一门必修课程，旨在培养学生在物流实践中的英语交流技能。本书共12章，主要内容有物流概念、供应链管理、物流运输、第三方物流、零售供应链、连锁超市、配送中心、多式联运、采购管理、物流信息管理、客户服务、包装与条码识别。本书适合作为高职高专类物流专业学生的专业英语或双语教学教材，也可作为市场营销、国际贸易等专业学生的教材。
目 录
Chapter 1 Logistics
Text 1 What is Logistics?
Role Play 1 Placing an Order
Text 2 The Definition of Logistics
Role Play 2 Deliveries and Suppliers
Case Study Logistics at Wal-Mart
Test
Chapter 2 Supply Chain Management
Text 1 Role of Logistics in the Supply Chain
Role Play 1 Conversation with Forward Air President ( I )
Text 2 What is Supply Chain Management?
Role Play 2 Conversation with Forward Air President ( II )
Case Study Future Trends in Supply Chain Management
Test
Chapter 3 Transportation
Text 1 The Purpose of Transportation
Role Play 1 UK Transportation Conversation
Text 2 Definition of Transportation
Role Play 2 Ground Transportation
Case Study Yamato Transport Co., Ltd.
.Test
Chapter 4 A Third Party Logistics Provider
Text I What is Outsourcing?
Role Play I Problems with a Client
Text 2 Definition of Third Party Logistics
Role Play 2 Sales Terminology
Case Study How to Select a Third-Party Logistics Provider
Test
Chapter 5 Retailing Logistics
Text 1 Retail Supply Chains
Role Play 1 A Retail Conversation
Text 2 Retailing Logistics in U.K.
Role Play 2 Meeting with Customers
Case Study Grampian Country Food Group
Test
Chapter 6 Chain Store
Text 1 Standardization of the Operation of Chain Stores–An Opinion
Role Play 1 British Food
Text 2 Definition of Chain Stores
Role Play 2 Bargaining at a Flea-Market
Case Study McDonald’s Corporation
Test
Chapter 7 Distribution Center
Text 1 What Is a Distribution Center?
Role Play 1 Target Distribution Center
Text 2 Warehouse Management
Role Play 2 Distribution Opportunities
Case Study Turbocharged Warehouse & Distribution Center
Test
Chapter 8 Intermodal Transportation
Text 1 Containerization-Past,Present and Future
Role Play 1 Import and Export Business
Text 2 The Nature of Intermodalism
Role Play 2 The Economics
Case Study International Transportation Operation
Test
Chapter 9 Procurement
Text 1 Definition about Procurement
Role Play 1 An Office in the University of Paisley
Text 2 Application of Procurement Systems
Role Play 2 An Office in the University of Paisley
Case Study United Nations’ Procurement Methods
Test
Chapter 10 Information Management
Text 1 Logistics Information and Communication Technology
Role Play 1 Using a Computer
Text 2 Information Application
Role Play 2 Hooking Up My Computer
Case Study Use of EDI in the Supply Chain
Test
Chapter 11 Customer Service
Text 1 Eight Rules for Good Customer Service
Role Play 1 Customer Services ( I )
Text 2 Developing a Logistics Service Quality Scale
Role Play 2 Customer Services ( II )
Case Study Back-to-back Supply Chain Services Is More Than Just Logistics
Test
Chapter 12 Packaging
Text 1 Introduction to Packaging
Role Play 1 The Packaging ( I )
Text 2 Packaging Types
Role Play 2 The Packaging ( II )
Case Study Coca-Cola Company
Test
Appendix A Logistics Documents
Appendix B Abbreviations
Reference
Text 1 What is Logistics?
Role Play 1 Placing an Order
Text 2 The Definition of Logistics
Role Play 2 Deliveries and Suppliers
Case Study Logistics at Wal-Mart
Test
Chapter 2 Supply Chain Management
Text 1 Role of Logistics in the Supply Chain
Role Play 1 Conversation with Forward Air President ( I )
Text 2 What is Supply Chain Management?
Role Play 2 Conversation with Forward Air President ( II )
Case Study Future Trends in Supply Chain Management
Test
Chapter 3 Transportation
Text 1 The Purpose of Transportation
Role Play 1 UK Transportation Conversation
Text 2 Definition of Transportation
Role Play 2 Ground Transportation
Case Study Yamato Transport Co., Ltd.
.Test
Chapter 4 A Third Party Logistics Provider
Text I What is Outsourcing?
Role Play I Problems with a Client
Text 2 Definition of Third Party Logistics
Role Play 2 Sales Terminology
Case Study How to Select a Third-Party Logistics Provider
Test
Chapter 5 Retailing Logistics
Text 1 Retail Supply Chains
Role Play 1 A Retail Conversation
Text 2 Retailing Logistics in U.K.
Role Play 2 Meeting with Customers
Case Study Grampian Country Food Group
Test
Chapter 6 Chain Store
Text 1 Standardization of the Operation of Chain Stores–An Opinion
Role Play 1 British Food
Text 2 Definition of Chain Stores
Role Play 2 Bargaining at a Flea-Market
Case Study McDonald’s Corporation
Test
Chapter 7 Distribution Center
Text 1 What Is a Distribution Center?
Role Play 1 Target Distribution Center
Text 2 Warehouse Management
Role Play 2 Distribution Opportunities
Case Study Turbocharged Warehouse & Distribution Center
Test
Chapter 8 Intermodal Transportation
Text 1 Containerization-Past,Present and Future
Role Play 1 Import and Export Business
Text 2 The Nature of Intermodalism
Role Play 2 The Economics
Case Study International Transportation Operation
Test
Chapter 9 Procurement
Text 1 Definition about Procurement
Role Play 1 An Office in the University of Paisley
Text 2 Application of Procurement Systems
Role Play 2 An Office in the University of Paisley
Case Study United Nations’ Procurement Methods
Test
Chapter 10 Information Management
Text 1 Logistics Information and Communication Technology
Role Play 1 Using a Computer
Text 2 Information Application
Role Play 2 Hooking Up My Computer
Case Study Use of EDI in the Supply Chain
Test
Chapter 11 Customer Service
Text 1 Eight Rules for Good Customer Service
Role Play 1 Customer Services ( I )
Text 2 Developing a Logistics Service Quality Scale
Role Play 2 Customer Services ( II )
Case Study Back-to-back Supply Chain Services Is More Than Just Logistics
Test
Chapter 12 Packaging
Text 1 Introduction to Packaging
Role Play 1 The Packaging ( I )
Text 2 Packaging Types
Role Play 2 The Packaging ( II )
Case Study Coca-Cola Company
Test
Appendix A Logistics Documents
Appendix B Abbreviations
Reference
评论
还没有评论。