经济学原理 微观部分 (第6版)

美国600所大学的标准教科书；令学生亲近的经典经济学教材；原汁原味英文版 电子书阅读平台 

曼昆教授的这本《经济学原理》，自 1997年首次出版以来，被全世界数以百万计的学生使用，深受学生和教师的喜爱，被翻译成 20多种语言。很多学生因学习这本书而深深地爱上了经济学。这本书的中文翻译版也已经在我国出版。

N.格雷戈里•曼昆（N. Gregory Mankiw），哈佛大学经济学教授。作为学生，他曾在普林斯顿大学和麻省理工学院学习经济学；作为教师，他讲授过宏观经济学、微观经济学、统计学和经济学原理。多年前他还在长滩岛当过一个夏季的帆船教练。曼昆教授是一位高产的学者和一位学术与政治争论的经常参与者。他的著作发表在《美国经济评论》（American Economic Review）、《政治经济学杂志》（Journal of Political Economy）和《经济学季刊》（Quarterly Journal of Economics）等学术杂志，以及《纽约时报》（The New York Times）、《华尔街日报》（The Wall Street Journal）等热门报刊上。曼昆教授还是美国国家经济研究局（NBER）的研究人员，国会预算办公室和波士顿、纽约联邦储备银行的顾问，美国教育考试服务中心（ETS）经济学先修课程考试研发委员会成员。2003—2005年，他曾担任美国总统经济顾问委员会主席。

简 明 目 录

 

篇 导言 ……………1 (1)

第1章  经济学十大原理……3 (3)

第2章  像经济学家一样思考…………………21 (21)

第 3章  相互依存性与贸易的好处………………49 (49)

第二篇 供给与需求(I)：市场如何运行 ………………63 (63)

第4章  供给与需求的市场力量……………………65 (65)

第5章  弹性及其应用……89 (89)

第6章  供给、需求与政府政策……………………………111 (111)

第三篇 供给与需求(II)：市场和福利 ………………………………………………………133 (133)

第7章  消费者、生产者与市场效率……………………………………………135 (135)

第 8章  应用：赋税的代价…………………………155 (155)

第9章  应用：国际贸易……………………………………171 (171)

第四篇 公共部门经济学 ……………………………………………193 (193)

第 10章  外部性 ………195 (195)

第 11章  公共物品和公有资源 ……………………………217 (217)

第五篇 企业行为与产业组织 ………………………………233 (257)

第 13章  生产成本 ……235 (259)

第 14章  竞争市场上的企业 ………………………………255 (279)

第 15章  垄断 …………275 (299)

第 16章  垄断竞争 ……305 (329)

第 17章  寡头 …………325 (349)

第六篇 劳动市场经济学 ……………………349 (373)

第 18章  生产要素市场 …………………………………351 (375)

第 19章  收入与歧视 …373 (397)

序言

评论

preface “Economics is a study of mankind in the ordinary business of life.” So wrote Alfred Marshall, the great 19th-century economist, in his textbook, Principles of Economics. Although we have learned much about the economy since Marshall’s time, this definition of economics is as true today as it was in 1890, when the first edition of his text was published. Why should you, as a student at the beginning of the 21st century, embark on the study of economics? There are three reasons. The first reason to study economics is that it will help you understand the world in which you live. There are many questions about the economy that might spark your curiosity. Why are apartments so hard to find in New York City? Why do airlines charge less for a round-trip ticket if the traveler stays over a Saturday night? Why is Johnny Depp paid so much to star in movies? Why are living stan-dards so meager in many African countries? Why do some countries have high rates of inflation while others have stable prices? Why are jobs easy to find in some years and hard to find in others? These are just a few of the questions that a course in economics will help you answer. The second reason to study economics is that it will make you a more astute participant in the economy. As you go about your life, you make many economic decisions. While you are a student, you decide how many years to stay in school. Once you take a job, you decide how much of your income to spend, how much to save, and how to invest your savings. Someday you may find yourself running a small business or a large corporation, and you will decide what prices to charge for your products. The insights developed in the coming chapters will give you a new perspective on how best to make these decisions. Studying economics will not by itself make you rich, but it will give you some tools that may help in that endeavor. The third reason to study economics is that it will give you a better understand-ing of both the potential and the limits of economic policy. Economic questions are always on the minds of policymakers in mayors’ offices, governors’ mansions, and the White House. What are the burdens associated with alternative forms of taxation? What are the effects of free trade with other countries? What is the best way to protect the environment? How does a government budget deficit affect the economy? As a voter, you help choose the policies that guide the allocation of society’s resources. An understanding of economics will help you carry out that responsibility. And who knows: Perhaps someday you will end up as one of those policymakers yourself. Thus, the principles of economics can be applied in many of life’s situations. Whether the future finds you reading the newspaper, running a business, or sit-ting in the Oval Office, you will be glad that you studied economics. N. Gregory Mankiw December 2010