描述
开 本: 16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9787811233292丛书名: 21世纪高职高专规划教材·财经管理系列
编辑推荐
本书是为高职高专学生进行专业英语学习而编写的。课文涉及电子商务简介、因特网简介、企业与电子商务、B2C、B2B、供应链管理、网络营销、客户关系管理、电子商务与物流、网上支付、网络安全、电子商务与税收、网站建设、电子商务发展趋势、电子商务案例。本书适合高职高专财经类学生使用，也可供相关人员学习使用。
内容简介
本书是为高职高专学生进行专业英语学习而编写的。在内容的编排上由浅入深，文章难度适中，既具有很强的专业性又具有很好的可读性。本书共有15个单元，课文涉及电子商务简介、因特网简介、企业与电子商务、B2C、B2B、供应链管理、网络营销、客户关系管理、电子商务与物流、网上支付、网络安全、电子商务与税收、网站建设、电子商务发展趋势、电子商务案例。
本书适合高职高专财经类学生使用，也可供相关人员学习使用。
本书适合高职高专财经类学生使用，也可供相关人员学习使用。
目 录
Unit One Introduction to E-commerce
Text Introduction to Ecommerce
Reading Materials More About E-commerce
Knowledge Link
Fun English ordering Fast Food
Unit Two Introduetion to Internet
Text Introduction to Internet
Reading Materials Electronic Mail on the Internet
Knowledge Link Introduction to the WOrld Wide Web
Fun English Bosses Versus Workers
Unit Three Enterprise and E-commerce
Text An Introduction to ERP—
Reading Materials How Can ERP Improve Companies’Business Performance
Knowledge Link Benefits ERP Can Bring to Companies
Fun English The Calm CEO
Unit Four B2C
Text The ABCs of B2C
Reading Materials Harley-Davidson
Knowledge Link
Fun English The Busy Young Businessman
Unit Five B2B
Text How B2B Works
Reading Materials Understanding the Supply Chain and EDI
Knowledge Link Benefits of EDI
Fun English Men Are Better Friends
Unit Six Supply Chain Management
Text On Supply Chain Management
Reading Materials More About Supply Chain Management
Knowledge Link Why Is Supply Chain Management So Important
Fun English A Good Response。
Unit Seven Internet Marketing
Text E-marketing Strategies
Reading Materials Advertising
Knowledge Link
Fun English The Banker’S Tailor-made Suit
Unit Eight Customer Relationship Management
Text Customer Relationship Management
Reading Materials How to Implement CRM
Knowledge Link CRM Channels and Customer Contact Center
Fun English The Drunk Driver
Unit Nine Ecommerce and Logisties
Text Understanding Logistics in E-commerce Age
Reading Materials Measures That Logistics Takes in E-commerce Age
Knowledge Link The Logistics Requirements
Fun English A Cheap Mercedes
Unit Ten Online Payments
Text Online Payments
Reading Materials DigiCash
Knowledge Link
Fun English Their Last Requests
Unit Eleven Internet Security
Text Firewall
Reading Materials Public Key Encryption and Digital Signature。
Knowledge Link
Fun English What Does Two Hus Two Equal
Unit Twelve Ecommerce and Taxation
Text Tax Issues-in E-commerce(I)
Reading Materials Tax Issues in E-commerce(II)
Knowledge Link Electronic Signatures in Global and National Commerce Act
Fun English Neither Do I
Unit Thirteen Website Building
Text Website Building
Reading Materials How to Promote and Maintain a Website
Knowledge Link
Fun English The Bill for$1000
Unit Fourteen The Prospect for E-commerce
Text The Development and Future of E-commerce
Reading Materials Is There a Future for E-commerce
Knowledge Link New Paradigm and New Models of E-commerce
Fun English The Great Introduction
Unit Fifteen E-commerce Case study
Text A Case of B2B E-commerce
Reading Materials Case of Alibaba
Knowledge Link Introduction to Yahoo
Fun English Everything Should Be in Balance
References
Text Introduction to Ecommerce
Reading Materials More About E-commerce
Knowledge Link
Fun English ordering Fast Food
Unit Two Introduetion to Internet
Text Introduction to Internet
Reading Materials Electronic Mail on the Internet
Knowledge Link Introduction to the WOrld Wide Web
Fun English Bosses Versus Workers
Unit Three Enterprise and E-commerce
Text An Introduction to ERP—
Reading Materials How Can ERP Improve Companies’Business Performance
Knowledge Link Benefits ERP Can Bring to Companies
Fun English The Calm CEO
Unit Four B2C
Text The ABCs of B2C
Reading Materials Harley-Davidson
Knowledge Link
Fun English The Busy Young Businessman
Unit Five B2B
Text How B2B Works
Reading Materials Understanding the Supply Chain and EDI
Knowledge Link Benefits of EDI
Fun English Men Are Better Friends
Unit Six Supply Chain Management
Text On Supply Chain Management
Reading Materials More About Supply Chain Management
Knowledge Link Why Is Supply Chain Management So Important
Fun English A Good Response。
Unit Seven Internet Marketing
Text E-marketing Strategies
Reading Materials Advertising
Knowledge Link
Fun English The Banker’S Tailor-made Suit
Unit Eight Customer Relationship Management
Text Customer Relationship Management
Reading Materials How to Implement CRM
Knowledge Link CRM Channels and Customer Contact Center
Fun English The Drunk Driver
Unit Nine Ecommerce and Logisties
Text Understanding Logistics in E-commerce Age
Reading Materials Measures That Logistics Takes in E-commerce Age
Knowledge Link The Logistics Requirements
Fun English A Cheap Mercedes
Unit Ten Online Payments
Text Online Payments
Reading Materials DigiCash
Knowledge Link
Fun English Their Last Requests
Unit Eleven Internet Security
Text Firewall
Reading Materials Public Key Encryption and Digital Signature。
Knowledge Link
Fun English What Does Two Hus Two Equal
Unit Twelve Ecommerce and Taxation
Text Tax Issues-in E-commerce(I)
Reading Materials Tax Issues in E-commerce(II)
Knowledge Link Electronic Signatures in Global and National Commerce Act
Fun English Neither Do I
Unit Thirteen Website Building
Text Website Building
Reading Materials How to Promote and Maintain a Website
Knowledge Link
Fun English The Bill for$1000
Unit Fourteen The Prospect for E-commerce
Text The Development and Future of E-commerce
Reading Materials Is There a Future for E-commerce
Knowledge Link New Paradigm and New Models of E-commerce
Fun English The Great Introduction
Unit Fifteen E-commerce Case study
Text A Case of B2B E-commerce
Reading Materials Case of Alibaba
Knowledge Link Introduction to Yahoo
Fun English Everything Should Be in Balance
References
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