描述
开 本: 16开纸 张: 胶版纸包 装: 平装国际标准书号ISBN: 9787115405371丛书名: 普通高等教育艺术类“十二五”规划教材
编辑推荐
1.文章以视觉传达为重点，服装设计、产品设计、环境设计、数字媒体设计、动画设计等领域全部涉及。
2.文章取材于国外的专业网站和国外教材，语言地道，内容丰富新颖，能体现当今设计领域的先进理念。
3.课后附译文、习题以及专业词汇，中英结合，旨在提高艺术设计专业学生以及从业者阅读英文资料和用英文书写专业材料的能力。
4.配套多媒体PPT课件。
2.文章取材于国外的专业网站和国外教材，语言地道，内容丰富新颖，能体现当今设计领域的先进理念。
3.课后附译文、习题以及专业词汇，中英结合，旨在提高艺术设计专业学生以及从业者阅读英文资料和用英文书写专业材料的能力。
4.配套多媒体PPT课件。
内容简介
本书主要内容包括：创意之初――草图、让LOGO打动顾客、色彩的理解、设计师、杂志设计、动画制作准备、印刷设计和网页设计、数码摄影的窍门、网页设计中的创意字体排版、书籍设计的原则、优秀路牌广告、心情板为何重要、名片设计心理学、展览设计为谁做、视觉缺陷、企业形象与品牌设计、服装面料研究、3D打印、游戏动画与电影动画、服装图案、室内装潢原则、产品设计―实用性与用户体验
目 录
Contents
Unit 1 Back to Basics – Understanding Color
Unit 2 What Is Graphic Design?
Unit 3 First Step in Making Your Ideas Happen – Sketching
Unit 4 What Designers Need to Know
Unit 5 How a Good Logo Will Bring Potential Customers to Your Business
Unit 6 Top Ten Digital Photography Tips
Unit 7 Why Mood Boards Matter
Unit 8 14 Typography Rules
Unit 9 Logos that make an impression
Unit 10. Creative Typography in Web Design
Unit 11. 13 Things Self-Publishers Need to Know about Book Design
Unit 12. How to make a magazine
Unit 13. The Psychology of Business Cards
Unit 14. 10 brilliant examples of billboard advertising
Unit 15. 5Things to Do Before You Ever Start Animating
Unit 16. Designing For Print vs. The Web
Unit 17. What is interaction design
Unit 18. The 10 principles of interaction design
Unit 19. Interaction Design-Spend Your Future Shaping the Future
Unit 20. Who do we design for in exhibition design
Unit 21. Visual Impairments
Unit 22. What is 3D printing
Unit 23. Basic Interior Design Principles
Unit 24. How to design clothes
Unit 25. Steps of Drawing the Paper Pattern for a Basic Dress
Unit 26. Why Should Apparel Designers Learn How to Drape?
Unit 27. How to Become a Fashion Designer
Unit 28. Producing Fashion Show
Unit 29. Cotton
Unit 30. Wool
Unit 31. Silk
Unit 32. Linen
参考译文
Unit 1 Back to Basics – Understanding Color
Unit 2 What Is Graphic Design?
Unit 3 First Step in Making Your Ideas Happen – Sketching
Unit 4 What Designers Need to Know
Unit 5 How a Good Logo Will Bring Potential Customers to Your Business
Unit 6 Top Ten Digital Photography Tips
Unit 7 Why Mood Boards Matter
Unit 8 14 Typography Rules
Unit 9 Logos that make an impression
Unit 10. Creative Typography in Web Design
Unit 11. 13 Things Self-Publishers Need to Know about Book Design
Unit 12. How to make a magazine
Unit 13. The Psychology of Business Cards
Unit 14. 10 brilliant examples of billboard advertising
Unit 15. 5Things to Do Before You Ever Start Animating
Unit 16. Designing For Print vs. The Web
Unit 17. What is interaction design
Unit 18. The 10 principles of interaction design
Unit 19. Interaction Design-Spend Your Future Shaping the Future
Unit 20. Who do we design for in exhibition design
Unit 21. Visual Impairments
Unit 22. What is 3D printing
Unit 23. Basic Interior Design Principles
Unit 24. How to design clothes
Unit 25. Steps of Drawing the Paper Pattern for a Basic Dress
Unit 26. Why Should Apparel Designers Learn How to Drape?
Unit 27. How to Become a Fashion Designer
Unit 28. Producing Fashion Show
Unit 29. Cotton
Unit 30. Wool
Unit 31. Silk
Unit 32. Linen
参考译文
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