连锁企业信息管理与实训（第2版）

教材内容全面，具有可读性、趣味性和广泛性。汇编了来自于教学、科研和企业、行业的*典型案例，促进相关课程的学习，教材的编写团队具有“校企融合”的特点，提高了教材使用的宽度和广度。企业信息管理人员的加入，增加了实际的生产案例，教材内容可读性强。 

本书在讲授理论知识的同时，注重实际应用能力的培养和岗位技能的训练。全书共分为六个模块。模块一从专业基础的角度系统介绍了连锁企业信息管理系统及其开发方法；模块二从具体应用的角度阐述了连锁企业前台管理、后台管理操作流程；模块三和模块四介绍了决策支持系统、网络支持管理、连锁店POS机的使用与维护、条码技术；模块五讨论了连锁企业电子商务的应用问题；模块六突出对学生进、销、存操作技能的培养，介绍了连锁信息系统操作流程。
本书可作为高职高专连锁经营与管理专业的教材，也可供社会相关人士参考。

模块一　连锁企业信息管理系统···································································· 1

项目一　连锁企业信息管理系统概述···························································· 2

项目二　连锁企业信息管理系统开发·························································· 13

 

模块二　连锁企业前后台管理····································································· 23

项目一　连锁企业前台销售及管理····························································· 24

项目二　连锁企业后台管理····································································· 46

 

模块三  连锁企业后台决策与网络支持管理····················································· 71

项目一　后台决策支持系统····································································· 72

项目二　网络支持管理··········································································· 83

项目三　连锁店POS机的使用与维护························································· 90

 

模块四  连锁企业条码技术········································································ 99

项目一　商品编码技术·········································································· 100

项目二　条码技术··············································································· 107

项目三　射频技术··············································································· 121

 

模块五  连锁企业电子商务······································································· 129

项目一　电子商务的产生与发展······························································ 130

项目二　电子商务发展带来的机遇与挑战··················································· 137

项目三　连锁企业电子商务策略······························································ 144

 

模块六  连锁企业信息管理实训································································· 153

实训项目一　基本资料设置···································································· 154

实训项目二　供应商管理与商品管理························································· 156

实训项目三　采购管理·········································································· 158

实训项目四　收银机管理······································································· 160

实训项目五　库存管理·········································································· 162

实训项目六　盘点管理·········································································· 164

实训项目七　促销管理及会员管理···························································· 166

实训项目八　销售数据统计分析······························································ 168

 

综合模拟练习一····················································································· 170

综合模拟练习二····················································································· 173

综合模拟练习三····················································································· 176

 

参考文献····························································································· 178

 

 

 

 

 

 

 

 

 

 

 

 

随着信息技术和互联网的高速发展，管理信息系统在给我们的管理工作带来高效率的同时，也在不断提高着我们的管理水平，改变着企业管理的方式和方法。管理信息系统在今天的连锁企业经营管理中已经是一种必需。本书以高职高专连锁经营管理专业的学生为主要读者对象，在讲授理论知识的同时，注重对其实际应用能力的培养和岗位技能的训练。全书共六个模块，包括五个理论模块和一个实训模块。模块一从专业基础的角度系统介绍了连锁企业信息管理系统和连锁企业信息管理系统的开发方法；模块二从具体应用的角度阐述了连锁企业前台管理、后台管理操作流程；模块三和模块四介绍了决策支持系统、网络支持管理、连锁店POS机的使用与维护、条码技术；模块五讨论了连锁企业电子商务的应用问题；模块六突出对学生进、销、存操作技能的培养，介绍了连锁信息系统操作流程，强调了实践操作的实用性，促进了“教、学、做”一体化教学。本书特色：教材内容全面，具有可读性、趣味性和广泛性。汇编了来自教学、科研、企业、行业的最新典型案例，以促进相关课程的学习，教材的编写团队具有“校企融合”的特点，提高了教材使用的宽度和广度。企业信息管理人员的加入，增加了实际的生产案例，使教材内容可读性强。本书可以作为高等职业院校、应用型本科院校连锁经营管理电子商务、信息管理、工商管理等相关专业课教材和选修课教材。本书的模块二和模块六由史严梅执笔完成，模块一和模块四由王文娟执笔完成，模块三由孙伟、杨晓明和张晔执笔完成，模块五由陈晓阳执笔完成，史严梅进行了全书的统稿。编者在编写本书过程中参阅了大量的资料，参考了多位专家的著作，查阅了大量的网上资料，不能逐一介绍，在这里向他们表示衷心的感谢！另外，教材编写得到潍坊丰华连锁超市的大力支持，一并表示感谢。本书第2版主要更新了部分案例、视野拓展等内容，参考了最近出现的新技术、新应用，增加了新零售背景下电商企业和传统企业的成功发展模式的阐述。由于现代连锁企业经营中新的管理模式不断出现，新的信息技术和技术工具带来的革新产品层出不穷，本书将随着时代的进步而更新，编者愿意接受来自多方的建议和要求以改进本教材。由于编者水平有限，编写时间仓促，书中可能出现错误和不当之处，恳请专家和读者批评指正。
编  者     2018年6月