描述
开 本: 16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9787301142660丛书名: 英语写作原版影印系列丛书
内容简介
本书是专门为公司经理和商务从业人员编写的一本商务写作教科书，2006年出版后在美国十分畅销，具有以下三个特色：
，本书专门系统介绍公司所常用的各种写作技巧，特别是针对公司和商界的管理层而编写，每章开篇都列出本章重点内容纲目，同时列举丰富的实例，图文并茂，并将本章的要点用表格形式突出，各章结尾都有小结，并配有大量针对性很强的练习。
第二，本书与以往的商务写作具有很大的区别，包含了计算机与网络商务写作的内容，这是一般写作教材所不涉及的，作者强调，在信息技术高度发达的全球化时代，写作模式已从传统方式转向电子方式，写作策略、技巧、要求和格式都发生了巨大的改变，国际商务从业人员一定要掌握电脑写作的本领。
第三，作者都是大学教授，具有良好的学术功底和研究能力，本书文字通顺易懂，图文并茂，每章都归纳提炼出各种商务写作要领，以易于记忆的一览表方式呈现给读者，这些指导性原则是作者大公司多年实际管理工作经验的亲身体验，是理论与商务实践紧密结合的结晶。
本书的主要使用，对象为跨国公司中层以上的管理人员和办公室的文秘职员，对这些白领的日常书面交际能力提高具有参考价值，可作为企业培训教材，同时对在校大学生，特别是国际贸易、国际商务管理、商务英语等专业的学生来说，是学习商务英语写作的一本不可多得的写作教材，也可以作为商务英语写作教师的参考书。
，本书专门系统介绍公司所常用的各种写作技巧，特别是针对公司和商界的管理层而编写，每章开篇都列出本章重点内容纲目，同时列举丰富的实例，图文并茂，并将本章的要点用表格形式突出，各章结尾都有小结，并配有大量针对性很强的练习。
第二，本书与以往的商务写作具有很大的区别，包含了计算机与网络商务写作的内容，这是一般写作教材所不涉及的，作者强调，在信息技术高度发达的全球化时代，写作模式已从传统方式转向电子方式，写作策略、技巧、要求和格式都发生了巨大的改变，国际商务从业人员一定要掌握电脑写作的本领。
第三，作者都是大学教授，具有良好的学术功底和研究能力，本书文字通顺易懂，图文并茂，每章都归纳提炼出各种商务写作要领，以易于记忆的一览表方式呈现给读者，这些指导性原则是作者大公司多年实际管理工作经验的亲身体验，是理论与商务实践紧密结合的结晶。
本书的主要使用，对象为跨国公司中层以上的管理人员和办公室的文秘职员，对这些白领的日常书面交际能力提高具有参考价值，可作为企业培训教材，同时对在校大学生，特别是国际贸易、国际商务管理、商务英语等专业的学生来说，是学习商务英语写作的一本不可多得的写作教材，也可以作为商务英语写作教师的参考书。
目 录
Introduction
1 Strategies .for Effective,Managerial Writing
The Role of Strategy in Successful Managerial Writing
Writing in Context
Reasoning and Argument
Strategic Issues
Understanding the Workplace
Microcuhure, Organizational Culture, and Macrocuhure
Corporate Goals
Formal and Informal Processes
Professional Conduct and Personal Success
Personal Goals
Self-Image and Corporate Image
Communication Ethics
Culture and Ethics
2 Organizing Your Writing Strategy
Defining the Controlling Idea
Outlining : Giving Your Ideas Order
Structural or Ordering Strategies
Practical Style in Outlining
Analytic Tools and Basic Writing Guidelines
Analysis-Tools for Building Ideas
Procedures for Organizing Analysis
Evidence, Logic, and Reason
Using Evidence to Support Logic and Reasoning
Analysis and Logic
Critical Thinking, Lateral Thinking
Part One Classic and
3 Oomposin8 Memos and Letters
The Memorandum
Strategy: Finding the Appropriate Tone
Process : Formatting the Memo
Products : Types of Memos
The Business Letter
Strategy : Finding the Appropriate Tone
Identify the Audience
Process : Formatting the Letter
Products : Types of Letters
4 Preparing the Analytic Report
Analytic Reports: Types and Uses
Problem-Focused Analytic Report
Organizational Analytic Report
Strategies for Analytic Reports
Strategies for Analysis
Internal Versus External Analytic Reports
Organizing the Analytic Report
Identifying the Criteria for Analysis
Establishing Report Protocols
Collecting and Organizing Data
Tools for Analysis
5 Assessment and Recommendation Reports
Strategies for Persuasive Report Writing
Communicator Strategies for Persuasive Writing
Audience Strategies for Persuasive Writing
Message Strategies for Persuasive Writing
The Recommendation Report
The Solicited Recommendation Report
The Unsolicited Recommendation Report
The Evaluation Report
Organizing an Evaluation Report
Feasibility Reports
Establishing the Report’s Criteria and Scope
……
6 Formatting the Proposal
Part Two Essential Tools for Managerial Writing
7 Optimizng the Electronically Integrated Workplace
8 Using Graphic Images Feeectively
1 Strategies .for Effective,Managerial Writing
The Role of Strategy in Successful Managerial Writing
Writing in Context
Reasoning and Argument
Strategic Issues
Understanding the Workplace
Microcuhure, Organizational Culture, and Macrocuhure
Corporate Goals
Formal and Informal Processes
Professional Conduct and Personal Success
Personal Goals
Self-Image and Corporate Image
Communication Ethics
Culture and Ethics
2 Organizing Your Writing Strategy
Defining the Controlling Idea
Outlining : Giving Your Ideas Order
Structural or Ordering Strategies
Practical Style in Outlining
Analytic Tools and Basic Writing Guidelines
Analysis-Tools for Building Ideas
Procedures for Organizing Analysis
Evidence, Logic, and Reason
Using Evidence to Support Logic and Reasoning
Analysis and Logic
Critical Thinking, Lateral Thinking
Part One Classic and
3 Oomposin8 Memos and Letters
The Memorandum
Strategy: Finding the Appropriate Tone
Process : Formatting the Memo
Products : Types of Memos
The Business Letter
Strategy : Finding the Appropriate Tone
Identify the Audience
Process : Formatting the Letter
Products : Types of Letters
4 Preparing the Analytic Report
Analytic Reports: Types and Uses
Problem-Focused Analytic Report
Organizational Analytic Report
Strategies for Analytic Reports
Strategies for Analysis
Internal Versus External Analytic Reports
Organizing the Analytic Report
Identifying the Criteria for Analysis
Establishing Report Protocols
Collecting and Organizing Data
Tools for Analysis
5 Assessment and Recommendation Reports
Strategies for Persuasive Report Writing
Communicator Strategies for Persuasive Writing
Audience Strategies for Persuasive Writing
Message Strategies for Persuasive Writing
The Recommendation Report
The Solicited Recommendation Report
The Unsolicited Recommendation Report
The Evaluation Report
Organizing an Evaluation Report
Feasibility Reports
Establishing the Report’s Criteria and Scope
……
6 Formatting the Proposal
Part Two Essential Tools for Managerial Writing
7 Optimizng the Electronically Integrated Workplace
8 Using Graphic Images Feeectively
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