描述
包 装: 平装国际标准书号ISBN: 9787115533906丛书名: 高等院校“十三五”电子商务系列规划教材
2.结构非常适合组织教学，专业知识和英语知识结合紧密；
3.全部单词加注音标，课文配套听力材料；
4.结合行业实际，进行有效的技能训练，覆盖听说读写各个方面；
5.有许多创新的教学理念：
1）开放化学习，借助Internet对教学全程支持：给教师提供电子教案，参考试卷；通过Email回答教师的任何问题。让新教师有所依靠；
2)“动态维护”:定期主动升级更新，紧跟行业技术发展；
Text A Cross-Border E-commerce Overview 1
New Words 5
Phrases 8
Abbreviations 9
Reference Translation 9
Text B Chinese Cross-Border E-commerce
Overview 12
New Words 14
Phrases 14
Writing Method Guide 15
Exercises 16
Unit 2 19
Text A How to Create a Successful Cross-Border E-commerce Strategy 19
New Words 21
Phrases 23
Reference Translation 23
Text B The Dos and Don’ts of Cross-Border E-commerce 25
New Words 28
Phrases 30
Abbreviations 30
Writing Method Guide 31
Exercises 32
Unit 3 35
Text A Comparison of the Top 5 Cross-Border E-commerce Platforms in China 35
New Words 40
Phrases 41
Reference Translation 42
Text B Online Marketplace Comparison: Amazon, Walmart & Alibaba 45
New Words 48
Phrases 49
Abbreviations 49
Writing Method Guide 50
Exercises 51
Unit 4 54
Text A Build Your Virtual Store 54
New Words 56
Phrases 57
Abbreviations 57
Reference Translation 58
Text B 10 Things You Need to Start Selling Online 59
New Words 62
Phrases 63
Abbreviations 63
Writing Method Guide 64
Exercises 64
Unit 5 68
Text A Selling on Amazon 68
New Words 72
Phrases 73
Abbreviations 74
Reference Translation 74
Text B Amazon Seller Central and Amazon Vendor Central 77
New Words 81
Phrases 82
Abbreviations 82
Writing Method Guide 83
Exercises 84
Unit 6 87
Text A How to Write Product Descriptions 87
New Words 89
Phrases 91
Reference Translation 91
Text B Shopping Cart Software Overview 93
New Words 96
Phrases 97
Abbreviations 98
Writing Method Guide 98
Exercises 99
Unit 7 102
Text A Pricing Strategy 102
New Words 105
Phrases 107
Reference Translation 108
Text B How to Make Social Media a Driving Force for Your Cross-Border E-commerce 110
New Words 114
Phrases 115
Abbreviations 115
Writing Method Guide 115
Exercises 117
Unit 8 120
Text A How Electronic Payment Works 120
New Words 122
Phrases 123
Abbreviations 124
Reference Translation 124
Text B Online Banking Security 126
New Words 128
Phrases 130
Abbreviations 130
Writing Method Guide 131
Exercises 134
Unit 9 137
Text A 7 Types of After Sales Services to Keep Your Customer Satisfied
New Words 139
Phrases 140
Abbreviations 141
Reference Translation 141
Text B Chatbots 142
New Words 146
Phrases 147
Abbreviations 147
Writing Method Guide 148
Exercises 150
Unit 10 153
Text A How Sellers Can Leverage Their Product Feed for Amazon SEO
New Words 158
Phrases 159
Abbreviations 160
Reference Translation 160
Text B Ways to Protect Your E-commerce Site from Hacking and Fraud
New Words 167
Phrases 168
Abbreviations 168
Writing Method Guide 168
Exercises 169
Unit 11 173
Text A Third Party Logistics Overview 173
New Words 176
Phrases 177
Abbreviations 178
Reference Translation 179
Text B Reverse Logistics in E-commerce 181
New Words 185
Phrases 186
Writing Method Guide 187
Exercises 188
Unit 12 192
Text A Benefits of Data Analytics in E-commerce Business
New Words 194
Phrases 196
Abbreviations 196
Reference Translation 196
Text B Role of Artificial Intelligence in
E-commerce 198
New Words 201
Phrases 203
Abbreviations 203
Writing Method Guide 204
Exercises 207
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