描述
开 本: 16开纸 张: 胶版纸包 装: 平装-胶订是否套装: 否国际标准书号ISBN: 9787302490180
本书选文质量高、内容广,可以作为财经类高校非英语专业研究生的阅读教材,也可以作为普通高校商务英语专业本科生的阅读教材。
Unit 1Brands and Marketing00
Background information00
Read and explore00
Text ABusiness in Emerging Markets00
Text BBuilding Brands in Emerging Markets0
Unit 2Management and Strategies0
Background information0
Read and explore0
Text AStrategic Principles for Competing in
the Digital Age0
Text BTransient Advantage0
Unit 3Ecommerce and
Payment0
Background information0
Read and explore0
Text APayments:the End of a
Monopoly,and No End of New Ways
to Pay Your Bills0
Text BUSA Discounters
Hook Some Service Members with
Credit before Springing the Debt Trap0
Unit 4Tax and Companies0
Background information0
Read and explore0
Text AThe Price Isnt
Right:Corporate Profitshifting Has Become
Big Business0
Text BHow Apple Sidesteps Billions in
Taxes0
Unit 5Corporate Culture and Human Resource
Management0
Background information0
Read and explore0
Text ALOréal Masters
Multiculturalism0
Text BCreating Humanresource
Management Value in the
Twentyfirst Century Seven
Steps to Strategic HR
Unit 6International Trade
Background information
Read and explore
Text AShattering the Myths about USTrade Policy
Text BChinaAustralia Free Trade
Agreement
Unit 7Banking and Finance
Background information
Read and explore
Text AShadow and Substance
Text BSovereign Doubts
Unit 8Energy and Economy
Background information
Read and explore
Text AThe Haves and the HaveNots
Text BFive Myths About Gas Taxes
Unit 9Economic Crisis and Challenges
Background information
Read and explore
Text AGlobal Economic Challenges:the Pressing
and Visible
Issues
Text BThe Current Global Economic Crisis:Gleaning
from History
随着经济日益全球化,我国的英语教育旨在把握国际视野中高校外语人才的时代特征,紧贴经济发展,为“社会服务职能”和“社会创新职能”打基础,把英语知识与专业知识紧密结合起来,培养出适应社会需求的复合型英语人才,培养出社会欢迎、用人单位满意的高素质的创新型、实用型英语人才。
改革开放以来,随着我国对外交往的与日俱增,尤其是对外经济贸易如火如荼的发展壮大,培养财经类非英语专业研究生英语应用型人才成了财经类院校非英语专业研究生英语教育的迫切任务。这就对非英语专业研究生英语的应用能力提出了更高要求,要求学生具备以英语为工具进行本专业学习和研究的基本能力。
作为财经类非英语专业研究生英语课程改革与建设的一部分,本书依据“硕士研究生英语教学大纲”要求,体现英语语言技能与专业知识并重的原则,旨在提高学生阅读本专业领域内英语前沿文章的能力。本书共分为9个单元,紧跟时代前沿,每个单元都包含两篇精心筛选的、与财经类知识密切相关的经典文章,其内容涉及国际贸易、市场营销、战略管理、人力资源管理、企业文化、金融与投资、电子商务、微支付、财政税收、能源经济、经济全球化等。
本书的主要特点是:选文质量高,材料来源于《哈佛商业评论》《经济学人》《财富》《金融时代》等全球经济类特色期刊;选文内容广,话题涉及经济与生活息息相关的众多方面;选文素材新,及时捕捉前沿时事热点;习题设计典型,融合英语语言、专有词汇和信息应用为一体,突出以英语为工具进行本专业学习和研究的基本能力的培养需求;增设开放型习题,促进开展自我调查、思考研究、实践应用等实用型能力的培养。另外,教材编写的一大亮点是支持微课、翻转课堂等新的教学理念与教学模式。
本书的每个单元都包含课文A和B。课文A后附有词汇学习与表达,并配备了形式多样的练习,包括:
①根据课文回答问题;
②判断正误; ③汉译英(段落); ④英译汉(句子); ⑤释义(句子)。课文B主要作为学生的自主阅读材料,并提供了阅读理解,以帮助学生提高阅读理解能力。
本书的编写分工如下:内蒙古财经大学外国语学院张洁编写单元1,张怡陶编写单元2,李燕编写单元3,杨丽编写单元4,杜伟编写单元5,郭芳编写单元6,赵霞编写单元7,白萨如拉编写单元8,程蕊东编写单元9,张平、窦建华、董莹共同统稿并核稿审定。
在撰写过程中,编者参阅了国内外大量相关书籍与学术文献,引用了许多专家、学者的观点,在此一并表示感谢。由于编者水平有限,书中难免有疏漏和不妥之处,恳请同行专家与读者批评、指正。
编者2017年10月
Read the following text and share your opinions on ecommerceEcommerce (electronic commerce) is the trading or facilitation of trading in products or services using computer networks,such as the InternetElectronic commerce draws on technologies such as mobile commerce,electronic funds transfer,supply chain management,Internet marketing,online transaction processing,electronic data interchange (EDI),inventory management systems,and automated data collection systemsWith the development of ecommerce,new ways of payment begin to spring up in different commercial fields Try to explore more information about new ways of payment in ecommerce before you start what you will learn in this unitRead and explore
Text APayments:the End of a Monopoly,and No End ofNew Ways to Pay Your Bills Please read Text A and practice your language skills by doing the exercises that follow,and then work in groups and do further explorationPayments:the End of a Monopoly,and No End ofNew Ways to Pay Your Bills[1] The selfservice tills at Home Depot,an American homeimprovement store,offer customers an unexpected payment option alongside cards and
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