社科英语综合教程

本教材主题丰富，涵盖人文社科各专业内容，包括市场营销、人力资源管理、财务管理、公共事业管理、经济学、金融学、国际贸易、社会学、新闻传媒和法学，体现了时代特点和文化背景，重视学生的兴趣需求。本教材适合作为高等学校非英语专业大学英语拓展类课程教材使用。 

本教材主要面向应用型本科院校已完成基础阶段英语学习的人文社科类（非英语）专业
学生，目的在于通过学习阅读专业相关文章，帮助学生巩固和扩充词汇，提高学生阅读分
析、写作、翻译等综合能力，帮助学生从不同侧面了解专业知识，拓宽国际视野，提升综合
文化素养，为进一步阅读专业文献打下良好基础。
本书参考答案和视频资源请在ftp://ftp.tup.tsinghua.edu.cn/上下载。

目 录 Contents
Unit 1 Marketing / 1
Part A Listening Task / 2
Lead-in Activity / 2
Part B Reading Task / 3
Text A Th e Business of Marketing / 3
Text B Brand, Trademark and Branding / 10
Text C SWOT Analysis / 15
Part C Writing Task / 22
Commercial Advertisement / 22
Part D Comprehensive Language Practice / 25
Research Project / 25
Unit 2 Human Resources / 27
Part A Listening Task / 28
Lead-in Activity / 28
Part B Reading Task / 29
Text A What Do the Managers Really Do? / 29
Text B Career Management and Development / 36
Text C How Does a Salary Range Work? / 41
Part C Writing Task / 47
Résumé / 47
Part D Comprehensive Language Practice / 50
Research Project / 50
Unit 3 Financial Management / 53
Part A Listening Task / 54
Lead-in Activity / 54
Part B Reading Task / 55
Text A Accounting Profession / 55
Text B Take Control and Win / 61
Text C How to Manage Your Finances / 66
Part C Writing Task / 71
Application Letter / 71
Part D Comprehensive Language Practice / 75
Research Project / 75
Unit 4 Public Administration / 77
Part A Listening Task / 78
Lead-in Activity / 78
Part B Reading Task / 79
Text A McDonald’s and Harvard: A Structural Odd Couple / 79
Text B Shared Bikes: Th e Pros and Cons / 85
Text C Is Public Administration a Science or an Art? / 90
Part C Writing Task / 95
Questionnaire / 95
Part D Comprehensive Language Practice / 99
Research Project / 99
Unit 5 Economics / 101
Part A Listening Task / 102
Lead-in Activity / 102
Part B Reading Task / 103
Text A Understand the World of Small Business / 103
Text B 5 Ways to Give E-Commerce Shopping Th at Personal Touch / 110
Text C Time to Stop Th is Pretence—Economics Is Not Science / 116
Part C Writing Task / 121
Abstract / 121
Part D Comprehensive Language Practice / 125
Research Project / 125
Unit 6 Finance / 127
Part A Listening Task / 128
Lead-in Activity / 128
Part B Reading Task / 129
Text A How Banks Make Money? / 129
Text B Why Not Just Print More Money? / 137
Text C How High Can Bitcoin’s Price Go in 2018? / 142
Part C Writing Task / 147
Memo / 147
Part D Comprehensive Language Practice / 150
Research Project / 150
Unit 7 International Trade / 153
Part A Listening Task / 154
Lead-in Activity / 154
Part B Reading Task / 155
Text A Delivering the Goods / 155
Text B What Is International Trade? / 161
Text C China Moves up the Exports Value Chain / 166
Part C Writing Task / 173
Email / 173
Part D Comprehensive Language Practice / 176
Research Project / 176
Unit 8 Sociology / 179
Part A Listening Task / 180
Lead-in Activity / 180
Part B Reading Task / 181
Text A Making Every Drop Count / 181
Text B Do Literate Women Make Better Mothers? / 187
Text C The True Cost of Food / 192
Part C Writing Task / 195
Oral Presentation / 195
Part D Comprehensive Language Practice / 198
Research Project / 198
Unit 9 Mass Media / 201
Part A Listening Task / 202
Lead-in Activity / 202
Part B Reading Task / 202
Text A New Social Media vs. Traditional Media / 202
Text B Mass Media / 209
Text C What Is a Journalist? / 214
Part C Writing Task / 220
Press Release / 220
Part D Comprehensive Language Practice / 224
Research Project / 224
Unit 10 Law and Business / 227
Part A Listening Task / 228
Lead-in Activity / 228
Part B Reading Task / 228
Text A Uber and the Sharing Economy Under Australian Labor Law / 228
Text B Apple Faces Lawsuits over Slowed IPhones / 235
Text C China’s Anti-monopoly Law: One Year On / 241
Part C Writing Task / 245
Agreement and Contract / 245
Part D Comprehensive Language Practice / 250
Research Project / 250

随着社会经济发展和企业用人需求的不断变化，我国高校的教学改革和教材
建设在不断深化。《国家中长期教育改革和发展规划纲要（2010—2020）》提出
要提高人才培养质量，“加大教学投入，重点扩大应用型、复合型、技能型人才
培养模式”。在应用型人才培养的教学活动中，教材是教学活动的重要载体，是
确保教育教学质量的关键。教材建设对推进教学改革及促进人才培养质量的提高
有着重要的作用。
本教材主要面向应用型本科院校已完成基础阶段英语学习的人文社科类（非
英语）专业学生，目的在于通过学习阅读专业相关文章，帮助学生巩固和扩充词汇，
提高学生阅读分析、写作、翻译等综合能力，帮助学生从不同侧面了解专业知识，
拓宽国际视野，提升综合文化素养，为进一步阅读专业文献打下良好基础。
本教材特色在于以学生的需求分析为基础，遵循相关性、真实性和实用性原
则，选文紧扣专业方向，内容新颖，语言规范真实，练习设计多样。教材文章均
选自国内外期刊杂志、网站或其他优秀教材，主题丰富，尽量涵盖人文社科各专
业，包括市场营销、人力资源管理、财务管理、公共事业管理、经济学、金融学、
国际贸易、社会学、新闻传媒和法学，体现了时代特点和文化背景，重视学生的
兴趣需求。
本教材共设十个单元，单元内容丰富，练习灵活多样。每单元包含听、读、
写和综合能力训练四个部分。部分为听力，通过与主题相关的视频学习，引
导学生对单元主题的理解和思考，提高学生的听说能力。第二部分为阅读，由三
ii
社科英语
综合教程
篇文章组成，采用基于内容的语言教学思路，注重培养学生的专业英语阅读技巧
和批判性阅读能力。每篇文章后均附有生词和短语注释，并配有基于文章的阅读、
词汇和翻译练习，练习形式多样，每个单元各不相同，既有传统的语篇分析和理解，
也有开放性话题讨论。第三部分为写作，通过应用型写作训练，如application
letter、memo、questionnaire 等，帮助学生熟悉这些体裁的要素和框架，为其在今
后的学习工作中运用做好准备。第四部分为综合能力训练，要求学生结合本单元
所学的专业知识，通过文献查阅、数据分析等方法，完成小型的案例讨论和分析，
培养学生的语言综合应用能力。
本教材内容全面、时代性强，适合作为高等学校非英语专业大学英语拓展类
课程教材，使用者可根据所在学校的课程设置和学生的实际特点与实际需求灵活
使用本教材。
本教材由南京理工大学紫金学院人文学院外语系社科英语课程教学团队共同
合作完成，每位编者都有着多年的社科英语教学经验，也编写过应用型本科院校
大学英语系列教材。从初的资料收集到后的定稿，每位编者都倾力参与，反
复修订，不断完善每个部分的内容。同时，本教材还得到了南京理工大学紫金学
院人文学院刘智芳院长的指导，还有许多专业教师对本书提出了宝贵意见，在此
一并表示衷心的感谢。
由于编者水平有限，教材中不妥之处在所难免，诚请专家和读者提出宝贵
意见。
编 者
2018 年10 月

Task 1
Discuss with your classmates whether there are any problems in the following
questionnaire and how you can improve it.
A Questionnaire
1. Please tell which of the following factors is important for you when you choose a place to
eat.
a. Th e price.
b. Th e quantity of the dishes.
c. Th e taste of the dishes.
d. Th e environment of the cafeteria.
e. Th e service of the waiters and waitresses.
2. Which aspect do you think needs improvement in college cafeteria?
3. How many times do you eat in college cafeteria in a week?
4. How would you rate your overall satisfaction with college cafeteria?
a. Very negative.
b. Negative.
c. Moderate.
d. Positive.
e. Very positive.
5. Compared with the last semester, what do you think of college cafeteria?
a. It is getting better.
b. It is getting worse.
6. Please provide any suggestions for the improvement of college cafeteria.
Th anks for your participation.
Task 2
Design a questionnaire about test anxiety and try to carry out the survey in your class.
Discuss your fi ndings with your classmates and give an oral presentation of the results.
99
Unit 4 Public Administration
Part D Comprehensive Language Practice
Research Project
Work in groups of 3–5 students and read the following article “Hangzhou Standardizes
Rules for Taxis and Ride-hailing Apps”. Th en discuss the following questions and search for
more information from the Internet when necessary. Aft er discussion, each group chooses
one student to present the result of their discussion.
1. What are the eff ects of ride-hailing companies on the taxi industry in your city?
2. What are the benefi ts brought by app-based ride-hailing services?
3. What are the problems brought by app-based ride-hailing services?
4. What kinds of regulations for app-based ride-hailing services have been established by
Chinese government?
5. In your opinion, are there any new regulations that should be established soon? What are
they?
Hangzhou Standardizes Rules for Taxis and Ride-hailing Apps
Ma Zhenhuan
Hangzhou is to bring ride-hailing apps like Didi and Shouqi under its urban
transportation management system, meaning their drivers now need to meet the same
standards as those in traditional taxi companies.
From May 1, the city will issue a uniform work permit for both sets of drivers, removing
any regulatory diff erences.
The requirement that ride-hailing drivers hold local hukou—household registration
permits—will also be lift ed, while the maximum age limit will be raised from 60 to 65.
“Ride-hailing services have become a big hit and a force to be reckoned with in the local
taxi market,” Chenma Duoli, director of the legislative aff airs committee at the Hangzhou
people’s congress, said on Wednesday.
“We hope these unprecedented moves will further liberalize the taxi market and better
facilitate passengers’ rising transportation needs.”
“Ride-hailing should be regarded as an important part of the overall taxi services, and
their services should be regulated and supervised to ensure smooth development and fair
100
社科英语
综合教程
market competition,” he added.
Hangzhou has over 80 taxi companies, with 13,500 cabs and 28,000 drivers. Residents
can also use 12 ride-hailing apps, with 11,000 registered cars and 12,000 registered drivers.
Both the cab fi rms and ride-hailing platforms provide a combined 1 million trips each day.
China’s ride-hailing and bike-sharing apps have enjoyed robust growth, but a price war
has emerged as each seeks to grab a bigger market share.
An article published online by the Ministry of Transport this week said that when
platforms off er subsidies to both passengers and drivers, it results in market chaos and longterm
harm to the transportation market.
“Price wars eventually lead to an irregular and low-quality market, harming legitimate
drivers’ interests and hindering the healthy development of the ride-hailing sector,” the
article said.
101
Economics
U n i t
5
Economics is the social science that studies the production,
distribution, and consumption of goods and services. Economics
focuses on the behavior and interactions of economic agents and how
econo mies work. Microeconomics analyzes basic elements in the
economy, including individual agents and markets, their interactions,
and the outcomes of interactions. Macroeconomics analyzes the entire
economy (meaning aggregated production, consumption, savings,
and investment) and issues affecting it, including unemployment of
resources (labor, capital, and land), inflation, economic growth, and
the public policies that address these issues (monetary, fi scal, and other
policies).