描述
开 本: 32开纸 张: 胶版纸包 装: 精装是否套装: 否国际标准书号ISBN: 9781422131671
It used to be only dotcom start-ups lacked workable business
models. But now the ubiquity of cheap communications and computing
is deeply wounding business models across the board. Combined with
rapidly changing customer expectations, the rules for how value is
delivered, and what, when, and how much customers will pay are in
flux.
What can you do to ensure that you have a business model that
will work today and in the future? Create new revenue models,
advises Saul J. Berman in Not for Free. The most important strategy
now is wringing new income streams from existing assets, physical
and digital, by exploiting new segments, new uses and new value
additions.
Using the media industry, the canary in the coalmine for business
model disruption, as a starting point, Berman explores the revenue
strategies that are working, and the ones that are failing, in this
new world. Drawing on examples from a variety of industries like
Progressive Insurance, Rent the Runway, Castrol, Redbox, Mint and
many others, Berman guides you through the opportunities and
pitfalls of new revenue strategies.
Timely and practical, Not for Free tackles a problem plaguing all
companies: growing revenue organically in the near term.
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