The Unauthorized Guide To Doing Business The Simon Cowell Way – 10 Secrets Of The International Music Mogul(ISBN=)

　　From a job in the mail room at EMI Music Publishing Cowell
rose through the ranks swiftly and after becoming a record producer
at the firm, left to set up his own company. Following the collapse
of his first business and a time at BMG, Cowell went on to pioneer
the Popstars TV talent show, and subsequently co-produce Pop Idol
and more recently The X Factor. As a music producer he has achieved
sales of over 25 million albums, over 70 top 30 records, and 17
Number 1 singles. His band ‘Westlife’ has achieved an impressive 10
Number 1 hits alone.
　　The Sunday Times Rich List recently estimated that he earned
?33.5m in one year alone, thanks to the global success of the ‘Pop
Idol’ brand.
　　The 10 Secrets of the International Music Mogul are:
　　?  Work Your Way Up – get to know your industry
　　?  Don’t Be Defeated – how to overcome set backs in
business
　　?  Grab Opportunities – respond to the market
　　?  Know Your Market – and consistently produce the product
they want
　　?  Think Differently – take your product and spin it in
different formats
　　?  Get Your Name on the Credits – and reap the rewards
　　?  Don’t Look Back – learn from missed opportunities but
keep moving forwards
　　?  Say it How It Is – straight talking saves time in
business
　　?  Build a Personal Brand – and be respected for what you do
well if nothing else
　　?  Use Your Contacts – there is no shame to pulling strings
in business
　　　　

The Life and times of Simon Cowell.
One: Know Your Industry.
Simon Cowell’s status as one of the most powerful men in the record
industry has been achieved on the back of a recent run of TV shows,
but he spent many years learning the music business from the bottom
up.
Two: Know Your Audience.
Successful marketing depends on a close and intimate knowledge of
your target consumers and what they want. Over the years, Cowell
has honed his market research methods.
Three: Harness the Power of the Crowd.
With X Factor, American Idol and Got Talent, Cowell has harnessed
the power of the crowd to find and develop bankable artists.
Four: Think Big, Think Lateral.
Cowell’s latter-day business model is elegantly simple but the
execution of his plans has required ambitious thinking and a
strategy that spans music, television and new media.
Five: Develop International Formats.
Successful television formats can be sold around the world and
Cowell has been quick to exploit the potential of his own
creations.
Six: Work with Partners.
Despite his public image as a freewheeling maverick, Cowell’s
business success has been based on long-term collaboration with
partners.
Seven: Tell it Like it Is.
Cowell’s talent for plain speaking has served him well as a
television personality and it is not an act. The Simon Cowell brand
reflects his approach to life and business.
Eight: Manage the Talent.
The acts signed to Cowell’s record label represent some of his most
valuable assets. He takes care to steer their careers in a
successful direction.
Nine: Learn to Roll with the Punches.
Cowell has seen his fair share of setbacks but he has always
bounced back and moved his career forward.
Ten: Get Your Name on the Title.
By assuming a leadership role and owning assets Cowell has been
able to do things his own way while earning a lot of money.
How to do Business the Simon Cowell Way.
The Last Word.
Notes.
Index.
About the Author.