描述
开 本: 16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9780385526500
What made the Sopranos finale one of the most-talked-about
events in television history?
Why is sudoku so addictive and the iPhone so darn
irresistible?
What do Jackson Pollock and Lance Armstrong have in common with
theoretical physicists and Buddhist monks?
Elegance.
In this thought-provoking exploration of why certain events,
products, and people capture our attention and imaginations,
Matthew E. May examines the elusive element behind so many
innovative breakthroughs in fields ranging from physics and
marketing to design and popular culture. Combining unusual
simplicity and surprising power, elegance is characterized by four
key elements—seduction, subtraction, symmetry, and sustainability.
In a compelling, story-driven narrative that sheds light on the
need for elegance in design, engineering, art, urban planning,
sports, and work, May offers surprising evidence that what’s “not
there” often trumps what is.
In the bestselling tradition of The Tipping Point, Made to Stick,
and The Black Swan, In Pursuit of Elegance will change the way you
think about the world.
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