Kaching: How To Run An Online Business That Pays And Pays(ISBN=) 英文原版

　　For nearly fifteen years, Joel Comm has been generating
revenue on the web via a number of avenues. In KaChing, he shares
his five primary methods of making money online, combining
traditional marketing with the new, offering detailed strategies
and techniques that can be applied to any niche or market. Each of
the five methods is broken down into simple, practical, duplicable
steps.
　　Praise for KaChing
　　”Turning your passion into profit is Joel′s keystone in life, and
he possesses the uncanny ability to deliver a clear road map
enabling precise results, again and again. Follow Joel′s formulas
for creating revenue streams online and you′ll discover a whole new
level of decisive confidence, both online and in life.”
　　—Gary W. Goldstein, Hollywood Movie Producer
　　”If you can′t make money online after reading Joel Comm′s
KaChing, you should not be allowed to drive a car or operate large
machinery! Joel Comm could not have made your path to internet
wealth more clear or simple. KaChing is a step–by–step guide to
defining your niche, creating salable content, and driving paying
customers to your site on a consistent and sustainable basis. It′s
time to hit the KaChing button! Read this book NOW and watch your
money accumulate.”
　　—Joseph Michelli, PhD, author of such internationally bestselling
business books as The Starbucks Experience, The New Gold Standard,
and When Fish Fly; and cofounder of WOWful Connections
　　”With Twitter Power, Joel Comm demonstrated how to build and
nurture productive digital relationships. With KaChing, he teaches
how to tap into your passions and create online revenue streams via
several compelling models. If you′re serious about creating revenue
online, without having to live online, read this book and apply its
best practices.”
　　—David Nour, bestselling author of Relationship Economics and
ConnectAbility
　　”If you′ve considered starting an online business or have one
that isn′t making any money, check out Joel Comm′s book and find
your KaChing button.”
　　—Alexis Martin Neely, AlexisMartinNeely.com
　　”Joel Comm is a master teacher when it comes to following your
passion and becoming extremely successful with your online
businesses. In this book, he tells you how you can do both, and his
methods are easy enough for anyone to follow. If you have been
searching for a way to profit from what your are passionate about,
you must read this book!”
　　—Jen Grover, creator of the Butler Bag and author of What If? and
Why Not?

　　Joel Comm is an entrepreneur, bestselling author, public
speaker, social media evangelist, and mobile marketing innovator.
The leading authority on new media marketing tactics, Joel′s
current specialty is using social media such as Facebook and
Twitter to help companies market their brand. He has also created
top–ranked mobile apps, including the most talked about iPhone app
of all time. Not just another social media expert, Joel has been
building profitable and cutting–edge Internet ventures since 1995.
He is the author of The AdSense Code, Click Here to Order: Stories
of the World′s Most Successful Internet Marketing Entrepreneurs,
and Twitter Power. Joel lives with his family in Loveland,
Colorado. Visit www.joelcomm.com for more information.

Foreword.
　Introduction—Creating Your Personal KaChing Button.
Chapter 1 The New Web Order—How the Internet Has Brought
Opportunity to Everybody.
　So, Just How Easy Is It to Begin Building a Web Site?
　From Blogging to KaChing.
Chapter 2 Your Uniqueness Equals Cash.
　Choosing Your Niche.
　The Value of Your Niche—How Keywording Can Boost the Price of Your
Passion.
　Niches Are Nice, but Micro–Niches Create Nicer KaChings.
　You′re Not That Unique—Building Your Community.
　The Seven Keys to Success.
Chapter 3 Content Is Not King . . . It Is KaChing!
　You Don′t Have to Be a Writer to Write Valuable Content.
　Seven Content Types that Go KaChing.
　It′s Not Just What You Say, It′s How You Say It.
　Ghost and Guest Writers.
　Turning Your Content into KaChing.
Chapter 4 Information Products—Selling Your Knowledge.
　Creating Killer Ideas for Your Information Products.
　Creating the Product.
　Writing Copy that Sells.
　Recruiting Your Affiliate Sales Team.
　Add a Shopping Cart to Your Site.
　The Big Launch!
Chapter 5 Earning from Affiliate Programs.
　So, What Exactly Is an Affiliate?
　Choosing Merchants That Match Your Market.
　Choosing the Products that People Want.
　Strategies for Affiliate Success.
　What The FTC′s Guidelines Means for Affiliates.
Chapter 6 Membership Sites—Turning Your Internet Business into a
Passive Revenue Machine.
　What Is a Membership Site?
　What Do Online Membership Sites Have to Offer?
　Pricing Your Membership: How Much Is Too Much?
　Creating Your Membership Site the Easy Way.
Chapter 7 Coaching Programs.
　What Is Coaching?
　Strategies for Branding.
　How to Do PR for Mass Impact.
　Getting Started: Low–End Coaching.
　Kicking It Up: High–End Coaching.
Chapter 8 Case Studies.
　Content Sites.
　Affiliate–Supported Sites.
　Information Products.
　Subscription Sites.
　Branding.
　Coaching.
　Conclusion.
　Other books by Joel Comm.
Index.