描述
开 本: 32开纸 张: 胶版纸包 装: 精装是否套装: 否国际标准书号ISBN: 9780385526272
If you want to know how to change your life for the better,
read Shift. Peter Arnell is living proof that you can do it
too.
When some of the world’s biggest corporations need to revive
their brands, innovate products, and rethink their images, they
call Peter Arnell.
Now in his fourth decade of branding and marketing for such
companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains
how you can use some of the same strategies that famous brands do,
in order to improve your own image, life, and career. Arnell knows
this firsthand because he applied many of these same strategies to
transform his own life by losing 256 pounds.
How did he do it?
Arnell created an idea he calls Shift.
With Shift, you’ll discover the steps you need to take in order
to become the best you. Creating and revitalizing brands happens
every day in business. Shift shows how you can make it happen for
yourself and your personal brand.
Innovative insights such as “go helium” are used by Arnell to
explain how he reached his ultimate goal of 150 pounds—you can
apply his techniques to reach for your own goals. You will
see—through Arnell’s de*ion of how he “went tiger”—how to
exercise your own discipline and commitment, without apology, even
if that means bucking the norm. And by learning to reach out to
your brand audience, you will come to understand the importance of
your network of friends, acquaintances, colleagues, and family—your
fan club— in keeping you motivated and providing the feedback you
need for success.
Weaving together personal stories of his own transformation with
stories about how he created transformative change for brands such
as Reebok and Pepsi, Arnell shares his unique vision on how each of
us can rebrand and transform ourselves, both personally and
professionally, to achieve the success we desire.
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