描述
开 本: 16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9780071638449
Master today’s most powerful marketing tool for instant
customer engagement!
Today’s customers have no patience for a long-winded marketing
pitch. What they want is useful and engaging information—in 140
characters or less. The most successful campaigns these days are
short, sweet, and right to the point.
Get Rich with Twitter reveals the secrets of using the most
popular and fastest-growing microblogging tool to reach customers
more effectively than ever before—at a fraction of the cost to you.
Learn how to:
Establish a solid foothold in the Twitterverse
Build a following of loyal, active customers
Craft engaging and effective messages (tweets)
Monitor all Twitter activity concerning your business
Develop a sure-fire viral marketing campaign
You don’t need to do a big song and dance to get customers
interested in your product. Simply give them a tweet. They’ll hear
you loud and clear.
Introduction
PART I Understanding Twitter
1 Welcome to the World of’Microblogging
2 Planning for Twitter in Your Business
PART 2 Establishing and Tweaking Your Twitter Presence
3 Joining Twitter and Getting Started
4 Building Your Best Tweet
5 Sending Messages
6 Searching and Following
7 Keeping the Tweet on Key
8 Hashing Out Hashtags
9 Networking with Twitter
10 Keeping Tabs on the Twitterverse
11 Twenty-Five Business Uses for Twitter
PART 3 Advancing the Twitter Touch
12 Applying Elements of Viral Marketing
13 A Closer Look at the Need for Engagement
14 Gaining Advantage from Twitter Advertising
……
PART 4 Look,Listen,and learn:Twitter Success Stories
Conclesion:It’s Your Turn to Tweet
Index
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