START & RUN YOUR OWN RECORD LA(ISBN=) 英文原版

　　For everyone interested in starting a record label-to market
new talent or to release and promote their own music-there has
never been a better time to do it Music can be released,
distributed, and promoted for a fraction of traditional costs.
Veteran author and music-business consultant Daylle Deanna Schwartz
(who started and ran her own label) has rewritten and expanded her
classic, “Start and Run Your Own Record Label,” to reflect industry
changes and new opportunities for marketing music in today’s
climate. “Start and Run Your Own Record Label” is a comprehensive
guidebook to building a record label, packed with how-to
information about market trends and revenue streams for music
releases. In addition to updated information on physical
distribution, generating publicity, marketing, and promotion, it
also has new information about key issues including: -Balancing on
and offline promotion and marketing-Making the most of online
resources (social-networking sites, blogs, ringtones, videos,
radio, and more)-Using digital distribution profitably-Licensing
your recordings for use in the media -Marketing music overseas Ms.
Schwartz has compiled new interviews with top industry
professionals and independent labels-including recording artist CJ
Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel
Glass (founder, Glassnote Entertainment), blogger Perez Hilton,
Scott Lapatine (founder, Stereogum), recording artist Ingrid
Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers,
music-magazine editors, publicists, and others-for the most
up-to-date, authoritative, and practical compendium available.