描述
开 本: 16开纸 张: 胶版纸包 装: 平装-胶订是否套装: 否国际标准书号ISBN: 9787111617228
第 3版前言
Chapter 1 Fundamentals of Business Communication 1
1 1 Letters 2
1 2 Faxes 8
1 3 E-mails 12
1 4 Other Commonly Used Methods of Communication 16
Additional Reading 19
Common Errors Made by Students 21
Vocabulary 21
Supplementary Vocabulary for Garments 22
Exercises 23
Chapter 2 Establishing Business Relations 26
Case Study 27
Additional Reading 39
Common Errors Made by Students 41
Vocabulary 42
Supplementary Vocabulary for Toys 43
Notes to Text 43
Exercises 46
Chapter 3 Business Negotiations 48
3 1 Enquiries and Replies 49
3 2 Offers 54
3 3 Counter Offers and Re-counter Offers 59
3 4 Acceptance 68
Additional Reading 69
Common Errors Made by Students 75
Vocabulary 75
Supplementary Vocabulary for Arts & Crafts 77
Notes to Text 77
Exercises 85
Chapter 4 Sending Samples 89
Case Study 90
Additional Reading 98
Common Errors Made by Students 100
Vocabulary 101
Supplementary Vocabulary for Hardware Products 102
Notes to Text 103
Exercises 106
Chapter 5 Signing a Contract 108
Case Study 110
Additional Reading 121
Common Errors Made by Students 125
Vocabulary 126
Supplementary Vocabulary for Electrical Appliances 127
Notes to Text 128
Exercises 131
Chapter 6 Terms of Payment 134
6 1 Payment 135
6 2 Urging Establishment of L/C 141
6 3 L/C Amendment and Extension 144
Additional Reading 148
Common Errors Made by Students 152
Vocabulary 152
Supplementary Vocabulary for Mechanic Products 153
Notes to Text 154
Exercises 159
Chapter 7 Packing 162
Case Study 162
Additional Reading 172
Common Errors Made by Students 174
Vocabulary 175
Supplementary Vocabulary for Electronics 175
Notes to Text 176
Exercises 178
Chapter 8 Insurance 180
Case Study 180
Additional Reading 187
Common Errors Made by Students 189
Vocabulary 189
Supplementary Vocabulary for Lights 190
Notes to Text 191
Exercises 194
Chapter 9 Shipment 197
Case Study 197
Additional Reading 208
Common Errors Made by Students 210
Vocabulary 210
V
外贸英语函电
Supplementary Vocabulary for Mould Products 211
Notes to Text 211
Exercises 212
Chapter 10 Complaints and Claims 214
Case Study 215
Additional Reading 224
Common Errors Made by Students 226
Vocabulary 226
Supplementary Vocabulary for Chemical Products 227
Notes to Text 228
Exercises 230
附录 233
附录 A Frequently Used Country / Area Codes 233
附录 B Commonly Used Telex Abbreviations 235
附录 C Useful Tools for Foreign Trade 239
附录 D Different Company Names by Country 239
附录 E Specimen E-mails for Cross-Border Electronic Commerce 241
参考文献 246
外贸经历了传统贸易时代和网络贸易时代，现已进入情报贸易时代。为了适应高等职业教育教学特点及时代发展的新要求，教材编写组成员在走访多家外贸企业，听取企业专家意见，结合在校及毕业学生的反馈，以及总结多年教学经验的基础上，修订了本书。本书从内容到形式均做了修订：
（1）根据实际外贸操作流程增加了第四章 Sending Samples。
（2）根据实际情况对个别案例进行了增加和删减。
（3）将与案例关联度不大的 Useful Sentences进行了替换，并对过时的例句进行了修改。
（4）对每章的 Tips模块内容进行了增加和修改。
（5）对 Additional Reading模块内容进行了增加和删减。
（6）对信件个别用词进行了修正。
（7）在附录中增加了一些实用外贸知识，如外贸常用工具、跨境电商样信等。本书具有以下特点：
（1）案例导入每章的信件均由案例导入，突出“以能力为本位”的思想。
（2）真实信件内容都是根据企业手资料改编而成的。此外，每封信件的收信人均用真实姓名呈现，避免了大多数教材采用 Dear Sirs的称呼方式。同时，信件均采用 E-mail格式，体现时代特色。
（3）以行业为先导每章涉及不同的行业，如服装、玩具、工艺品、五金、电器、机械、电子、灯具、模具、化工等，让学生对各个行业有个大概的了解。
（4）图文并茂每封信件都有相关产品的图片，可以加深学生对信件的理解。
本书由王黎明担任主编，蒋轶阳担任副主编；伍聂、潘颖华、徐秋萍、钱律伟、李宏磊、王可飞、任卓君、徐瑾参与编写；王黎明、任卓君进行校稿，王黎明定稿。胡巧颖、蔡莹莹、应金燕、叶婷婷、干洋洋、胡晓洁、殷小燕、陈婕、刘严参与了电子课件制作。
在本书的修订过程中，余姚市精诚五金制造有限公司总经理赵海燕先生、余姚市汪冯五金制造有限公司总经理冯林先生和宁波大协进出口有限公司总经理黄明江先生提供了大量与外商来往的真实信函和其他手资料，并对本书提出了许多宝贵意见。在此表示衷心的感谢。
本书配有电子课件、电子教案、各章翻译、练习参考答案。凡使用本书作为教材的教师或学校均可向出版社索取。您可以拨打咨询电话 010-88379375或通过 QQ：945379158联系。
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