The Complete Idiot’s Guide to Branding Yourself(ISBN=) 英文原版

　　A brand new look at a time-tested business practice.
　　Using powerful techniques refined in the heat of business
competition, this book guides readers in defining and building a
personal brand that is distinctive, relevant, and consistent. It
includes:
　　? An in-depth understanding of the principles of successful brand
building-in any context
　　? Practical tools to build and manage powerful
relationships
　　? Strategies for aligning personal brand values with an
employer’s brand values, and making brand-building a successful
endeavor for both
　　? Advanced techniques to continually refine your unique personal
brand

　　Sherry Beck Paprocki is an award-winning writer and editor.
She edits Columbus Monthly Homes and she has written for
Preservation magazine, InStyle’s Black Book section, the Chicago
Tribune, the Cleveland Plain Dealer, Philadelphia Inquirer, and the
Los Angeles Times.
　　Ray Paprocki is the award- winning editor of Columbus Monthly. He
has won more than 30 journalism awards and his freelance credits
include the Chicago Tribune, the Plain Dealer Sunday magazine and
The Sporting News.