SATISFACTION GUARANTEED(ISBN=) 英文原版

　　This sweeping history provides the reader with a better
understanding of America’s consumer society, obsession with
shopping, and devotion to brands. Focusing on the advertising
campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak,
Strasser shows how companies created both national brands and
national markets. These new brands eventually displaced generic
manufacturers and created a new desire for brand-name goods. The
book also details the rise and development of department stores
such as Macy’s, grocery store chains such as A&P and Piggly
Wiggly, and mail-order companies like Sears Roebuck and Montgomery
Ward.

　　Susan Strasser teaches history at the
University of Delaware. Her books include Waste and Want: A
Social History of Trash. She lives in Washington, DC.