描述
开 本: 16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9787566313225
《跨文化交际基础》的内容涵盖了当今国际跨文化沟通的观点和动态。它可以让读者了解在全球背景下跨文化商务活动的进展状况；并帮助读者做好准备，迎接新环境下跨文化国际商务研究和实践的新挑战。另外，每个章节后都附有丰富、多样的配套练习。
Chapter 1 Culture and Intercultural Communication
1.Lead-in
2.Main Text
2.1 Culture
2.2 Intercultural Communication
3.Exercises
4.References
Chapter 2 Theories and Research on Intercultural Communication
1.Lead-in
2.Main Text
2.1 Edward T.Hall’s Value Orientations
2.2 Kluckhohn’s and Strodtbeck’s Value Orientations
2.3 Geert Hofstede’s National Value Dimensions
2.4 Fons Trompenaars’s Value Dimensions
2.5 Triandis’s Cultural Dimensions
2.6 Shalom H.Schwartz’s Universal Value Orientations
3.Exercises
4.References
Chapter 3 Intercultural Business Communication
1.Lead-in
1.1 Examples of Company Failure Due to Cultural Mistakes
1.2 Examples of Cultural Differences in Business
2.Main Text
2.1 Intercultural Business Communication
2.2 The Impact of Culture on an International Business
2.3 The Importance of Cultural Sensitivity in Business Dealings
2.4 Culture & Subculture in Business
2.5 How to Overcome Intercultural Communication Barriers in Business
3.Exercises
4.References
Chapter 4 Intercultural Business Negotiation
1.Lead-in
2.Main Text
2.1 Intercultural Negotiation
2.2 Negotiations of Different Cultural Styles
3.Exercises
4.References
Chapter 5 Intercultural Marketing
1.Lead-in
2.Main Text
2.1 Defining Intercultural Marketing
2.2 Key Issues in Intercultural Marketing
2.3 Cultural Impacts on International Marketing
2.4 Managing Intercultural Marketing
3.Exercises
4.References
Chapter 6 The Application of a Case Study Methodology
1.Lead-in
2.Main Text
2.1 Research Methodology for Intercultural Communication
2.2 What Is a Case Study
2.3 How to Use Case Studies
3.Exercises
4.References
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