描述
开 本: 16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9787306049247丛书名: 全国英语专业博雅系列教材
编辑推荐
本书以简洁风趣的语言讨论国际商务活动中遇到的跨文化交际困境，既适合做语言学习的材料，也适用做跨文化交际教学的教材
内容简介
本书讨论国际商务活动中涉及到的各种文化交往中需要注意的问题。涉及对于时间、礼物、合同、如何人际交往等实际问题，案例丰富，观点新颖，具有启发性。本书按照字母顺序，讨论在国际商务活动涉及的跨文化交际过程中可能遇到的各种话题，包括从Achievements, Adevertising到Women n Business and the Profession等82个主题。本书原来以Social Kissing,Gifts and Bribes（社交场合的吻礼、*以及贿赂）为名由英国Pen Press出版。现由作者授权，作为“全国英语专业博雅系列教材”中跨文化交际常识课程的教材予以出版。
目 录
Achievements Advertising Aesthetics or Appreciation of Beauty Age Alcohol Animals, Birds and Pets Appointments Attitudes Body Language and Non-Verbal Communication Bribery and Corruption Business Cards Business Correspondence Business Entertaining Business Ideology, Management Style and Decision Making Business Meetings Cars and Driving Censorship Class Systems, Caste and Social Structure Colour Preferences and Prejudices Compliments Conversation and Communication Courtesy Culture Dress Code and Etiquette Education Email, Netiquette and Cyberspace Behaviour Ergonomics and Product Design Ethnic Stereotyping Etiquette, Customs and Conventions Flowers and Giving Flowers Food, Drink and Eating Lifestyle Forms of Address and Use of Titles Gestures Giving and Receiving Gifts Greeting Cards Greeting, Introductions, Modes of Address and Leave-Taking Hours of Work Human Physical Differences Information, Operating Instructions and Methods of Use Interpreting and Translating Intra-National and Intra-Regional Differences Jokes and Anecdotes Language laws and Legal Systems Leisure and Leisure Aetivities Links and Connections Losing and Saving Face Male-Female Relationships Manners, Conduct and Behaviour Measuring and Managing Time Music and Sound Names National and Public Holidays and Festivals Negotiating and Bargaining Numbers, Figures and Counting Perception of Space Photography, Video and Other Forms of Visual Recordings Politics Protocol and Conventions Related to Official Occasions Punctuality, Duration and Terminating a Business Visit Religious Beliefs Sense of Humour, Laughter and Smiles Sense of Time Sex Signs, Pictorial Representations, Emoticons and Other Symbols Smoking Social Contact Social Kissing Status Symbols Table Etiquette and Eating Taboos, Superstitions and Non-Religious Beliefs Telephoning The Family and the In-Group The Way of Life, Lifestyle or the Quality of Life Tipping and Gratuities Trade Fairs and Exhibitions Travelling Units of Measure Using Proverbs Verbal and Visual Presentations Visiting Other Countries Women in Business and the Professions Summary About the Author
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