描述
开 本: 16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9787566305107
《国际商务谈判（英文版）》旨在传授国际商务谈判的基础知识，介绍谈判中制胜的策略和技巧，实用性很强。作者不仅阐述了在国际商务实践中进行商务谈判的实用技能，还非常注重启发和强化跨文化商务交际的意识和知识。课本可供三、四年级国际贸易、商务英语、商务管理等专业本科生作为国际商务谈判课程的双语教材使用，同时也可为广大涉外经济工作者提供一定指导和借鉴，作为商务人员从事国际商务谈判的参考书，亦可供具有一定英语基础知识、热心于商务活动的读者及专业人士学习参考。
Chapter One Summary of Intemational Business Negotiation
Chapter Two Need Theory and Game Theory
Chapter Three Preparation for International Business
Negotiation
Chapter Four Opening of International Business Negotiation
Chapter Five Offer of International Business Negotiation
Chapter Six Counter-offer and Its strategy
Chapter Seven Closing the Negotiation and Its tactics
Chapter Eight Communication Skills in International Business
Negotiation
Chapter Nine Skills of Body Language in Business Negotiation
Chapter Ten Negotiation Strategies
Chapter Eleven International Business Etiquette
Chapter Twelve Cross-cultural Communication and Negotiation
Modes
References
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