描述
开 本: 16开纸 张: 胶版纸包 装: 平装是否套装: 否国际标准书号ISBN: 9787566304766
《新世界商务英语系列教材：国际商务英语综合教程（第2版）》分13章，从国际商务简介、商务组织、经营方式、经济学入门、市场经济、国际贸易实务简介、国际贸易术语及定价原则、营销、营销组合与产品促销、国际支付与结算、外汇汇率到国际商务谈判策略，每章都分门别类介绍该章的专业知识。全书内容丰富、语言规范、专业性强、知识面广，是高等学校商务英语、国际贸易、国际金融、国际会计、国际市场营销、工商管理、外企管理、涉外经济、世界经济等专业的专业英语教材，也是从事上述专业的工作人员自学专业英语的良师益友。本教程此次修订由湖南大学外国语学院廖瑛教授主笔。
Chapter 1 A Brief Introduction to International Business
1.What Is Business？
2.What Is International Business ？
3.The Scope of International Business Activities
4.International Risk
5.International Business Law
6.Commercial Credit
7.Management of International Business
8.A Brief Introduction to the WTO
Chapter 2 Business Organizations
1.Introduction
2.Sole Proprietorship
3.General Partnership
4.Limited Partnership
5.Joint Stock Company
6.Corporations
7.Transnational Corporations
Chapter 3 Ways of Business
1.Introduction
2.Wholesaling
3.Retailing
4.Franchising
5.Agency
6.E-commerce
Chapter 4 A Guide to Economies
1.What Is Economics？
2.What Is Macroeconomics？
3.Monetary and Fiscal Policy
4.What Is Microeconomics？
5.The Demand Curve
6.The Supply Curve
7.The Equilibrium Price
8.Changes in Demand versus Changes in Quantity Demanded
9.Changes in Supply versus Changes in Quantity Supplied
Chapter 5 Types of Competition
1.Pure Competition
2.Monopolistic Competition
3.Oligopoly
4.Pure Monopoly
5.Competitive Risk Minimization
Chapter 6 The Market Economy
1.Market and Market Economy
2.Price
3.Supply and Demand
4.The Market Price
Chapter 7 A Brief Introduction to International Business
Practices
1.Introduction
2.Preparatory Work
3.Business Negotiation
4.The Signing of a Contract
5.The Performance of an Export Contract
6.The Performance of an Import Contract
Chapter 8 International Trade Terms and Pricing Principles
1.Introduction
2.Defmition of the Trade Terms in Incoterms 2010
3.How to Determine the Price for Imports and Exports
4.Selection of the Money of Account
5.Commission and Discount
6.Other Non-price Commercial Technical Terms
Chapter 9 Marketing
1.What Is Marketing ？
2.The Marketing Concept
3.Marketing and Utility
4.The Target Market
5.The Industrial Market
6.Government and Institutional Markets
7.The Consumer Market
8.Classes of Consumer Goods
Chapter 10 The Marketing Mix & Product Promotion
1.The Marketing Mix
2.Product Planning
3.Pricing
4.Selecting the Market
5.Product Promotion
6.Advertising
7.Product Packaging
8.Breaking the Language Barriers
Chapter 11 International Payments & Settlements
1.Introduction
2.Credit Instruments
3.Bill of Exchange
4.Promissory Note and Cheque
5.Remittance
6.Terms and Methods of Payment in International Trade——-Payment in
Advance， Open
Account Business， Factoring， Collection
7.Terms and Methods of Payment in International Trade——Letters of
Credit （L/C）
8.Guarantee
9.Documents
Chapter 12 Exchange Rate
1.Introduction
2.Direct Quotations and Indirect Quotations
3.Cross Rate
4.Spot Rate
5.Forward Rate
Chapter 13 Negotiation Strategies on International Business
1.Introduction
2.Preparations for Business Negotiation
3.The Notable Problem during the Process of Negotiation
4.The Impact of Cultural Differences on International Business
Negotiations
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