Self-Marketing for Career Success: How to Win the Job Competition in China

作者简介
Dr.Ken Johnson is an American who has grown up in Miami, Brazil and Argentina. He received his Bachelor degree from Emory University (Atlanta), and his masters and doctorate degrees from Tulane University (New Orleans). He has traveled to 22 countries and has taught economics, politics, international relations, business and career management. He has also done consulting for Price Waterhouse Coopers and directed job placement program for students in Kentucky and Ohio. He currently lives in Xiamen, China, where he teaches business and career management for the Keuka College China Program at its four partner schools: Jimei University, Tianjin University of Science and Technology, Yunnan University of Economics and Finance, and Wenzhou University. He has given numerous speeches at several Chinese universities about career planning and has also participated in career planning work’shops and seminars. 

This book is designed especially for anyone who finds themself in any one or more of thefollowing situations: Are university students and want to get the most suitable job when they graduate; Recent graduates who have been working less than five years; Those who want to use English to enhance their opportunities and add value to their careers; Anyone who wants to improve practical career skills such as interviewing, resume- writing, andjob search strategies; Students and recent graduates who find themselves without direction in their future; Anyone who wants to compete more effectively and promote their careers faster.

Preface
Introduction
Part 1:Self-Marketing for Career Success: How to Win the Job Competition in China
　Chapter 1 : A New Way of Thinking
　　Old Thinking about Jobs and Careers
　　The Job Competition Crisis
　　New Problems Need New Thinking
　　New Thinking, New Choices
　　New Thinking about Career
　　Managing Your Career with Self-Marketing
　Chapter 2 : Self-Marketing
　　The Art of War
　　Your Career, Your Business
　　Applying Marketing Concepts to Your Career
　　The 5Ps of Marketing
　　Fortune in Your Future
　　Innovation
　　Branding
　　Competitive Advantage
　Career Portfolio. Your Personal Marketing Plan
　Chapter 3 : Preduct
　　Who Are You?
　　Self-Assessment:Discovering Your Product Value
　　What Employers Want:The Whole Person
　　The Whole Person:The Concept of Multiple Intelligences
　　　Multiple Talents and Career Choice
　　Skills Employers Want
　　　People Skills
　　　Thinking Skills
　　　Task Skills
　　　Technical Skills Employers Want
　 Experience Employers Want
　　　School Experience
　　　Part-time Jobs
　　　Volunteer Experience
　　　Internships & Social Practices
　　　Personal Achievement and Personal Hardships
　Education Employers Want
　 Character Employers Want
　　　Positive Attitude
　　　Self-confidence
　　　Honest & Ethical
　　　Responsible
　　　Loyal
　　　Ability to Work under Pressure
　　　Willing to Learn
　　　Flexible
　 Interests Employers Want
　Values Employers Want
　Chapter 4 : Positionging
　　Positioning
　　　Positioning Yourself in the Job Market
　　Creating a Personal Brand.Dare to Be Different!
　　　How to Create a Personal Brand?
　　　Self-Introduction. Communicating Your Brand
　　Finding Your Career Direction
　　Personal Mission Statement.Finding Your Passion & Purpose
　　　How to Write a Personal Mission Statement
　　Identifying Your Target Market
　　　Positioning According to Your Major
　　Informational Interviewing
　　Researching Information about Careers
　　Developing Your Personal Strategic Plan
　　SWOT Analysis
　　SWOT Matrix
　　　Writing Your Personal Strategic Plan
　Chapter 5 : Price
　Chapter 6 : Promotion
　Chapter 7 : Placement
　Chapter 8:Career Management For Life
　Conelusion..Self-Marketing for Life-long Career Success
Part 2. Career Portfolio Workbook
　Part 1 :Talents and Skills
　Part 2 : Experience Assessment
　Part 3 : Education Assessment
　Part 4 : Character Assessment
　Part 5 : Interests Assessment
　Part 6 : Values
Appendix I : Career Portfolio
Appendix II :Internet Career & Job Resources
References